Part Ⅰ Culture and Communication 1
Chapter 1 What is culture？ 3
Chapter 2 What is communication？ 9
Chapter 3 Culture and communication 14
Part Ⅱ Culture Conflicts and Case Study Introduction 17
Chapter 1 Culture conflicts 19
Chapter 2 Case study introduction 23
Part Ⅲ Case Analyses of Pragmatic Failures in Intercultural Verbal Communication 27
Chapter 1 Pragmalinguistic failures 29
Chapter 2 Sociopragmatic failures 44
Part Ⅳ Case Analyses in Intercultural Nonverbal Communication 91
Chapter 1 Kinesics(body language) 94
Chapter 2 Haptics(touch) 107
Chapter 3 Appearance and dress 113
Chapter 4 Olfactics(smell and taste) 119
Chapter 5 Proxemics(body space) 124
Chapter 6 Chronemics(time) 139
Chapter 7 Paralanguage 149
Part Ⅴ Typical Cases in Intercultural Business Communication 155
Chapter 1 Value perception conflict 157
Chapter 2 Corporate culture matters 171
Chapter 3 Corporation system and management 190
Chapter 4 Cross-cultural negotiating style 207
Part Ⅵ Tips for Successful Intercultural Communication 223
Chapter 1 Tips for ordinary intercultural communication 224
Chapter 2 Recommendations for effective intercultural business negotiations 232
References 236