CHAPTER 1 Company Structure(s) 1
Background Case 1
Listening 2
Reading 5
Structure 7
Vocabulary 8
Comprehension 9
Translation 11
Speaking 12
Writing 13
Additional Reading 13
CHAPTER 2 Staff Motivation 17
Background Case 17
Listening 18
Reading 22
Structure 24
Vocabulary 25
Comprehension 26
Translation 28
Speaking 29
Writing 30
Additional Reading 30
CHAPTER 3 Training 33
Background Case 33
Listening 34
Reading 38
Structure 40
Vocabulary 41
Comprehension 42
Translation 44
Speaking 46
Writing 47
Additional Reading 47
CHAPTER 4 Corporate Culture 49
Background Case 49
Listening 50
Reading 54
Structure 56
Vocabulary 57
Comprehension 58
Translation 60
Speaking 62
Writing 63
Additional Reading 63
CHAPTER 5 Brands 67
Background Case 67
Listening 68
Reading 72
Structure 73
Vocabulary 74
Comprehension 75
Translation 78
Speaking 79
Writing 80
Additional Reading 80
CHAPTER 6 Strategy 83
Background Case 83
Listening 84
Reading 88
Structure 90
Vocabulary 91
Comprehension 92
Translation 94
Speaking 96
Writing 96
Additional Reading 97
CHAPTER 7 Leadership 101
Background Case 101
Listening 102
Reading 105
Structure 107
Vocabulary 108
Comprehension 109
Translation 111
Speaking 113
Writing 114
Additional Reading 114
CHAPTER 8 Innovation 117
Background Case 117
Listening 118
Reading 122
Structure 124
Vocabulary 124
Comprehension 126
Translation 128
Speaking 129
Writing 130
Additional Reading 130
CHAPTER 9 Business Ethics 135
Background Case 135
Listening 136
Reading 140
Structure 142
Vocabulary 143
Comprehension 144
Translation 146
Speaking 147
Writing 148
Additional Reading 149
CHAPTER 10 Corporate Responsibility 151
Background Case 151
Listening 152
Reading 155
Structure 157
Vocabulary 158
Comprehension 159
Translation 161
Speaking 163
Writing 163
Additional Reading 164
CHAPTER 11 Public Relations 167
Background Case 167
Listening 168
Reading 171
Structure 173
Vocabulary 174
Comprehension 175
Translation 177
Speaking 179
Writing 179
Additional Reading 180
CHAPTER 12 Business Environment 183
Background Case 183
Listening 184
Reading 187
Structure 189
Vocabulary 190
Comprehension 191
Translation 193
Speaking 194
Writing 195
Additional Reading 195