Unit 1 全球化趋势 1
Unit 2 国际贸易热点问题 11
Unit 3 解读经济 23
Unit 4 消费者行为 33
Unit 5 品牌资产和全球品牌 41
Unit 6 广告诉求——形象和性格 51
Unit 7 管理大师 61
Unit 8 激励员工 71
Unit 9 招聘和业绩评估 79
Unit 10 金融世界 89
Unit 11 理性投资 99
Unit 12 商业法律前沿动态 109
Unit 13 有效沟通——语言文化 119
Unit 14 文化差异——礼仪禁忌 131
Unit 15 企业文化——竞争优势 141
Unit 16 企业的社会责任——商业伦理 151
Unit 17 网络时代——互联网与移动电话 161
Unit 18 移动支付和互联网金融产品 171
Appendix Listening Scripts 181
Unit 1 Globalization Trend 181
Unit 2 Hot Issues in International Trade 187
Unit 3 Making Economic Sense 193
Unit 4 Consumer Behavior 197
Unit 5 Brand Equity and Global Brands 204
Unit 6 Advertising Appeals —Image and Personality 209
Unit 7 Management Gurus 213
Unit 8 Motivating Employees 218
Unit 9 Recruitment and Performance Appraisal 222
Unit 10 Financial World 228
Unit 11 Making Investment Rationally 232
Unit 12 On the Business Legal Front 237
Unit 13 Effective Communication—Language and Culture 241
Unit 14 Cultural Differences—Manners and Taboos 250
Unit 15 Organizational Culture—Competitive Advantage 256
Unit 16 A Socially Responsible Corporation—Business Ethics 261
Unit 17 Get Yourself Wired—Internet and Mobile Phones 266
Unit 18 Mobile Payment and Internet Financing Product 271