Unit 1 Introduction:General Understanding of Convention＆Exhibition Business 1
Unit 2 Project 1:Planning for Convention and Exhibition 18
Unit 3 Project 2:Marketing Convention and Exhibition 54
Unit 4 Project 3:Negotiation in Convention＆Exhibition 85
Unit 5 Project 4:Management of Convention＆Exhibition 107
Unit 6 Project 5:Finance of Convention＆Exhibition 126
Unit 7 Project 6:Reception and Etiquette in Convention＆Exhibition 148
Unit 8 Project 7:Cross-cultural Communication in Convention＆Exhibition 181
Appendix Ⅰ:Some Information About 2010 Shanghai Expo 217
Appendix Ⅱ:Useful Words＆Expressions① 219
Appendix Ⅲ:Useful Words＆Expressions② 223
Appendix Ⅳ:Useful Words＆Expressions③ 226
Appendix Ⅴ:Auto Logos 227
References 236