Introduction&ANNA TROSBORG/POUL ERIK FLYVHOLM J？RGENSEN 7
Genres in Business Contexts&VIJAY K.BHATIA 17
Constructing Business Messages:From Context to Message Production&POUL ERIK FLYVHOLM J？RGENSEN 41
Relevance and Coherence in Decision-Making Meetings&KARIN SODE 65
The Organization of Enterprise Discourse&BRITT-LOUISE GUNNARSSON 83
Ethos and Pathos Representations in Mission Statements:Identifying Virtues and Emotions in an Emerging Business Genre&MARIA ISAKSSON 111
Asymmetries in the Negotiation of International Contracts in Brazil&CELINA FRADE 139
What Do You Call Your Colleagues?Address-Forms in Cross-Cultural Communication&AKIKO OKAMURA 161
Acquiring Prescriptive Business Pragmatics:The Case of Customer Complaints Handling&ANNA TROSBORG/PHILIP SHAW 185
Prescriptive Business Pragmatics:How Valid Is It across Cultures?&PHILIP SHAW/OFELIA A.PALERMO/PAUL GILLAERTS/J.PIET VERCKENS/MIDORI SHINOHARA/EVERETT JACOBS 225