Unit 1 Ways to Success 1
Unit 2 Ways to Success:A Self-made Man 13
Unit 3 Corporate Culture 21
Unit 4 Corporate Culture:Management and Change 31
Unit 5 Investment 39
Unit 6 Investment:Businesses Go to Universities 47
Unit 7 Marketing 51
Unit 8 Marketing:Marketing Plan and Planning for a Product Launch 63
Unit 9 Making a Deal 67
Unit 10 Making a Deal:Corporate Entertainment at Watson's 83
Unit 11 Import and Export 93
Unit 12 Import and Export:Happy Family Goes to Boston 109
Unit 13 Corporate Social Responsibility 119
Unit 14 Corporate Social Responsibility:What's Happening Down There? 129
Unit 15 Life and Work 139
Unit 16 Life and Work:Lifestyle of Different Occupations 153