Unit 1 Understanding the E-Commerce 1
Lesson 1 Overview of the E-Commerce 1
Lesson 2 E-Commerce in China 5
Unit 2 Understanding the Internet 12
Lesson 3 Overview of the Internet 12
Lesson 4 Why Invest on the Internet? 16
Unit 3 E-Commerce Category 23
Lesson 5 Typical E-Commerce Business Models 23
Lesson 6 Online Auction—New Business Model 27
Unit 4 Applications of E-Commerce 33
Lesson 7 Online Publishing 33
Lesson 8 E-Government 36
Unit 5 Building a Website and E-Mail Marketing 43
Lesson 9 How to Build a Website 43
Lesson 10 E-Mail Marketing in E-Commerce 48
Unit 6 Electronic Payment Systems 55
Lesson 11 Electronic Payment Systems 55
Lesson 12 Security Schemes in Electronic Payment Systems 61
Unit 7 E-Commerce—Trends and Prospect 70
Lesson 13 E-Commerce Opportunities and Barriers 70
Lesson 14 The Future of Electronic Commerce 73
附录A专业英语中的常用语法知识 80
附录B电子商务专业常用词汇 92
附录C单词表 113
附录D科技英语写作 124
附录E模拟试题及参考答案 135
参考译文及答案 140
参考文献 184