Project Ⅰ Business Development 1
Unit 1 Introduction to English Business Letter Writing 2
Knowledge Objective 2
Skill Objective 2
Warm Up 2
Business Situational Design 3
Specimen Letters 3
Notes 5
Trade Terms and Typical Sentences 10
Practice Training 10
Skill Training 11
Unit 2 Establishing Business Relations 12
Knowledge Objective 12
Skill Objective 12
Warm Up 12
Business Situational Design 13
Specimen Letters 13
Notes 14
Trade Terms and Typical Sentences 17
Practice Training 18
Skill Training 20
Summary of Project 21
Project Ⅱ Price Negotiation 25
Unit 3 Enquiry 26
Knowledge Objective 26
Skill Objective 26
Warm Up 26
Business Situational Design 26
Available the following Integrative DVD GPS 27
Specimen Letters 27
Notes 28
Trade Terms and Typical Sentences 29
Practice Training 31
Skill Training 33
Unit 4 Offer 34
Knowledge Objective 34
Skill Objective 34
Warm Up 34
Business Situational Design 34
Specimen Letters 35
Notes 37
Trade Terms and Typical Sentences 38
Practice Training 40
Skill Training 42
Unit 5 Counter-offer 44
Knowledge Objective 44
Skill Objective 44
Warm Up 44
Business Situational Design 44
Specimen Letters 45
Notes 46
Trade Terms and Typical Sentences 48
Practice Training 49
Skill Training 51
Unit 6 Acceptance of Orders 53
Knowledge Objective 53
Skill Objective 53
Warm Up 53
Business Situational Design 53
Specimen Letters 54
Notes 55
Trade Terms and Typical Sentences 56
Practice Training 58
Skill Training 60
Summary of Project 61
Project Ⅲ Signing Contract 69
Unit 7 Sales Confirmation 70
Knowledge Objective 70
Skill Objective 70
Warm Up 70
Business Situational Design 70
Specimen Letters 71
Notes 74
Trade Terms and Typical Sentences 75
Practice Training 77
Skill Training 79
Summary of Project 80
Project Ⅳ Payment 81
Unit 8 Terms of Payment 82
Knowledge Objective 82
Skill Objective 82
Warm Up 82
Business Situational Design 82
Specimen Letters 83
Notes 84
Trade Terms and Typical Sentences 86
Practice Training 87
Skill Training 89
Unit 9 Letter of Credit 90
Knowledge Objective 90
Skill Objective 90
Warm Up 90
Business Situational Design 91
Specimen Letters 91
Notes 92
Trade Terms and Typical Sentences 94
Practice Training 96
Skill Training 98
Summary of Project 99
Project Ⅴ Fulfillment of Contract 103
Unit 10 Packing 104
Knowledge Objective 104
Skill Objective 104
Warm up 104
Business Situational Design 106
Specimen Letters 106
Notes 108
Trade Terms and Typical Sentences 110
Practice Training 112
Skill Training 114
Unit 11 Shipment 116
Knowledge Objective 116
Skill Objective 116
Warm Up 116
Business Situational Design 117
Specimen Letters 118
Notes 119
Trade Terms and Typical Sentences 121
Practice Training 122
Skill Training 124
Unit 12 Insurance 125
Knowledge Objective 125
Skill Objective 125
Warm Up 125
Business Situational Design 126
Specimen Letters 126
Notes 129
Trade Terms and Typical Sentences 130
Practice Training 131
Skill Training 133
Summary of Project 133
Project Ⅵ Follow up Management 139
Unit 13 Complaints and Claims 140
Knowledge Objective 140
Skill Objective 140
Warm Up 140
Business Situational Design 141
Specimen Letters 141
Notes 143
Trade Terms and Typical Sentences 145
Practice Training 146
Skill Training 148
Unit 14 Settlement of Dispute 149
Knowledge Objective 149
Skill Objective 149
Warm up 149
Business Situational Design 149
Specimen Letter 150
Notes 151
Trade Terms and Typical Sentences 154
Practice Training 156
Skill Training 158
Summary of Project 158
REVISION 160
参考答案 167
主要参考文献 194
配套资料索取说明 195