Unit 1 1
Part Ⅰ Pre-reading Questions 1
Part Ⅱ Extensive Reading 2
Text A Sri Lanka Trade 2
Text B Principles of the Trading System 5
Part Ⅲ Reading Skills 10
Part Ⅳ Supplementary Reading:Selected Part of the Doha Agenda 11
Part Ⅴ Test Yourself 13
Unit 2 17
Part Ⅰ Pre-reading Questions 17
Part Ⅱ Extensive Reading 18
Text A A General Introduction to the World Trade Organization 18
Text B The Uruguay Round 23
Part Ⅲ Reading Skills 27
Part Ⅳ Supplementary Reading:10 Benefits of the WTO Trading System 29
Part Ⅴ Test Yourself 31
Unit 3 36
Part Ⅰ Pre-reading Questions 36
Part Ⅱ Extensive Reading 37
Text A Overview of Economic Integration 37
Text B China and Regional Economic Integration 40
Part Ⅲ Reading Skills 45
Part Ⅳ Supplementary Reading:Regional Economic Integration In China Today 47
Part Ⅴ Test Yourself 48
Unit 4 52
Part Ⅰ Pre-reading Questions 52
Part Ⅱ Extensive Reading 53
Text A Introduction to International Economic Law 53
Text B International Trade Regulation 57
Part Ⅲ Reading Skills 61
Part Ⅳ Supplementary Reading:International Commercial Terms 63
Part Ⅴ Test Yourself 64
Unit 5 67
Part Ⅰ Pre-reading Questions 67
Part Ⅱ Extensive Reading 68
Text A International Marketing and Its Growing Importance 68
Text B Market 72
Part Ⅲ Reading Skills 76
Part Ⅳ Supplementary Reading:One of the Entry Strategies-Joint Venture 78
Part Ⅴ Test Yourself 80
Unit 6 85
Part Ⅰ Pre-reading Questions 85
Part Ⅱ Extensive Reading 86
Text A The Birth of a European Currency:the Euro 86
Text B International Capital Market 89
Part Ⅲ Reading Skills 94
Part Ⅳ Supplementary Reading:Balance of Payments(BOP) 96
Part Ⅴ Test Yourself 98
Unit 7 103
Part Ⅰ Pre-reading Questions 103
Part Ⅱ Extensive Reading 104
Text A Introduction to International Payments 104
Text B Factoring 107
Part Ⅲ Reading Skills 112
Part Ⅳ Supplementary Reading:Cyberpayments 113
Part Ⅴ Test Yourself 115
Unit 8 119
Part Ⅰ Pre-reading Questlons 119
Part Ⅱ Extensive Reading 120
Text A Accounting and Double-entry System 120
Text B About International Accounting 124
Part Ⅲ Reading Skills 128
Part Ⅳ Supplementary Reading:The Most Fundamental Accounting Principle 129
Part Ⅴ Test Yourself 131
Unit 9 135
Part Ⅰ Pre-reading Questions 135
Part Ⅱ Extensive Reading 136
Text A Advantages of International Logistics 136
Text B About Logistics 140
Part Ⅲ Reading Skills 144
Part Ⅳ Supplementary Reading:DHL 145
Part Ⅴ Test Yourself 146
Unit 10 150
Part Ⅰ Pre-reading Questions 150
Part Ⅱ Extensive Reading 151
Text A International Investment 151
Text B Foreign Direct Investment 154
Part Ⅲ Reading Skills 159
Part Ⅳ Supplementary Reading:FDI Behavior of MNCs 159
Part Ⅴ Test Yourself 161
Unit 11 165
Part Ⅰ Pre-reading Questions 165
Part Ⅱ Extensive Reading 166
Text A To Bow or to Shake Hands?-Cultural Differences and Networking Etiquette 166
Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture In Global Business 169
Part Ⅲ Reading Skills 173
Part Ⅳ Supplementary Reading:Doing Business in China 174
Part Ⅴ Test Yourself 176
Unit 12 179
Part Ⅰ Pre-reading Questions 179
Part Ⅱ Extensive Reading 180
Text A MICE Industry and Its Players 180
Text B Key Factors for Successfui Events 184
Part Ⅲ Reading Skills 188
Part Ⅳ Supplementary Reading:Essential Elements of the MICE Market 189
Part Ⅴ Test Yourself 191
Unit 13 194
Part Ⅰ Pre-reading Questions 194
Part Ⅱ Extensive Reading 195
Text A Tourism,Globalization and Sustainable Development 195
Text B Home Away from Home 199
Part Ⅲ Reading Skills 203
Part Ⅳ Supplementary Reading:Preparing for the Hotel Sales 203
Part Ⅴ Test Yourself 204
Unit 14 208
Part Ⅰ Pre-reading Questions 208
Part Ⅱ Extensive Reading 209
Text A Insurance and Claim 209
Text B Cargo Insurance 212
Part Ⅲ Reading Skills 216
Part Ⅳ Supplementary Reading:Types of Insurance Providers 217
Part Ⅴ Test Yourself 219
Unit 15 223
Part Ⅰ Pre-reading Questions 223
Part Ⅱ Extensive Reading 224
Text A About the Internet 224
Text B An Introduction to Electronic Commerce 228
Part Ⅲ Reading Skills 233
Part Ⅳ Supplementary Reading:Next Generation of E-commerce:M-commerce 234
Part Ⅴ Test Yourself 235
Unit 16 239
Part Ⅰ Pre-reading Questions 239
Part Ⅱ Extensive Reading 240
Text A No Country Is an Island 240
Text B What Is Globalization? 243
Part Ⅲ Reading Skills 248
Part Ⅳ Supplementary Reading:Managing Globalization:Isolation Is Not the Answer 250
Part Ⅴ Test Yourself 251
Appendix:Key to Test Yourself 255