A AMBUSH MARKETING: CONCEPTS, DEVELOPMENTS, AND INCIDENTS 3
1. Ambush Marketing 3
2. The Evolution of Ambush Marketing Laws 15
B AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW 29
3. Trade Marks and Merchandising 29
4. Passing Off, Copyright, and Designs and Related Rights 69
5. Symbols and Emblems 111
6. Sui Generis Protection against Ambush Marketing by Association 131
7. Licensing, Broadcasting, and Exhaustion 141
8. Advertising and Trade Regulation 159
9. Selling Tickets or Using them for Promotional Purposes 185
10. Civil and Criminal Proceedings and Border Control 197
C AMBUSH MARKETING: LAWS AROUND THE WORLD 229
11. Australia 229
12. Canada 293
13. New Zealand 331
14. South Africa 369
15. United States 403
Appendix: Selected Ambush Marketing Laws 433
Index 443