Unit One 1
Text：What Management Is 1
Unit Two 7
Text：Strategy as Direction Setting 7
Unit Three 14
Text：Building the New Structure 14
Unit Four 20
Text：The Human Side of Enterprise 20
Text：Research on Marketing Practice 27
Unit Five 27
Unit Six 33
Text：Production Management：A Conceptual Framework 33
Unit Seven 41
Text：FIFO or LIFO and Cash Flows 41
Unit Eight 45
Text：School of Management Thought 45
Unit Nine 52
Text：The Problem of Managing a Strategic Reserve 52
Text：Help! To the Rescue in Rio Rancho 57
Unit Ten 57
Text：The Microprocessors 63
Unit Eleven 63
Unit Twelve 69
Text：Operating Systems 69
Unit Thirteen 74
Text：A Typical Language——C 74
Unit Fourteen 81
Text：Management Information Systems——MIS 81
Text：Decision Support System 85
Unit Fifteen 85
Unit Sixteen 91
Text：Computer Network 91
Unit Seventeen 97
Text：Computer Technology Advances 97
Unit Eighteen 103
Text：An Example of Research Papers 103
Translated Text 108
Reference 139