Chapter1 Public Relation Reception 公关接待 1
Unit 1 Greeting 问候 1
Unit 2 Introducing 介绍 9
Unit 3 Reception Etiquette 接待礼仪 19
Unit 4 Recetving Guestsl 来宾接待 27
Unit 5 Farewell 分手道别 36
Chapter 2 Commercial Activify 商务活动 44
Unit 6 Commercial Appointment 商务预约 44
Unit 7 Price Negotiations 价格洽谈 52
Unit 8 Signing Contract 签订合同 59
Unit 9 Business Negotiations 67
Unit 10 Product Promotion 产品促销 77
Chapter 3 Media Relations 传媒公关 84
Unit 11 Media Contact 媒体联络 84
Unit 12 Press Conference 记者招待会 93
Unit 13 Press Releases 新闻稿 102
Unit 14 Media Events 促销宣传活动 110
Chapter 4 Collecting and Analysing Informations 信息搜集与分析 119
Unit 15 Investigating Markets 市场调查 119
Chapter5 Harmony Inside 内部协调 129
Unit 16 Cooperate in Harmony 纵向协调 129
Unit 17 Awards and Punishments Rigorously Carried out 赏罚分明 140
Chapter 6 Intercourse Environment 环境营造 149
Unit18 Entertainment 文娱活动 149
Unit19 Arranging Workers Traveling 安排员工旅游 159
Unit20 Friendly Relations 温馨交流 167
Chapter 7 Day-to-Day Contact 公关日常交际 177
Unit21 Talk on Line 电话交谈 177
Unit22 Appointment 约会 187
Unit23 Dance 舞会 196
Unit24 Party 宴会 204
Unit25 Taking Part in a Meeting 参加会议 214
Unit26 At Customs 在海关 223
Unit27 At a Bank 在银行 231
Unit28 At a Travel Agency 在旅行社 239
Unit29 At a Post Office 在邮局 248
Unit30 At an Airport 在机场 256
Chapter 8 Dialogue Technique 公关功能会话 271
Unit32 Request 请求 271
Unit33 Asking 询问 280
Unit34 Suggestions 意见和建议 288
Unit35 Gratitude 感谢 297
Unit36 Congratulation 祝贺 306
Unit37 Complaining 抱怨 315
Unit38 Apologizing 道歉 323
Unit39 Approving or Refusing 同意或拒绝 330
Chapter 9 Correspondence and Advertisement 信函与广告 339
Unit40 Correspondence 社交(信函) 339
Unit41 Complaint and Claim 投诉、索赔和理赔(信函) 349
Unit42 Advertise for Agents 征聘代理商(信函) 359
Unit43 Advertisement 广告 369
Chapter 10 Notiece,Poster,Card,Form and Bill 通知、海报、卡片及表格与单据 378
Unit44 Notice 通知 378
Unit45 Poster 海报 388
Unit46 Card 卡片 395
Unit47 Form and Bill 表格与单据 402
Chapter 11 Speech and Address 演讲、致词 410
Unit48 A Public Relation Speech 公关演讲 410
Unit49 Congratulatory Speech 致词 419
附:美音与英音发音符号示例对照表 427