CONTENTS 1
Chapter 1 Setting up a Business 1
Chapter 2 Marketing：an Overview 13
Chapter 3 Products and Pricing 20
Chapter 4 Channels of Distribution 31
Chapter 5 Promotion 40
Chapter 6 Money and Banking 50
Chapter 7 Financing 62
Chapter 8 Accounting 73
Chapter 9 The Securities Market 83
Chapter 10 Risk Management and Insurance 90
Chapter 11 Business Law 103
Chapter 12 International Business 117
Chapter 13 Managing Business Enterprises 133
Chapter 14 Human Resources Management 151
Chapter 15 Motivation and Leadership 165
Chapter 16 Managing Information 182
Chapter 17 The Environment and Responsibility 196
Chapter 18 Careers in Business 217
Key to Translation 236