Preface to the first edition第一版序 1
Unit1 Techniques of business letter writing第一单元 商业书信写作技巧 1
Preface to the fourth edition第四版序 3
1.Introducing the business letter第一章 商业书信介绍 4
The letterhead信头 4
Mechanical details技术上的细节 5
Continuation pages书信的后续页 16
Addressing envelopes书写信封 18
2.Getting the message across第二章 阐明信文 19
Rules of good writing良好的写作规则 19
Opening or introduction起首或介绍 27
3.Structuring the body of the letter第三章 书信的主体结构 27
Middle section(details)中间部分(细节) 28
Future action(or response)未来行动(或回应) 29
Closing section结尾部分 29
Unit2 Routine business letters第二单元 例行商业书信 33
4.Enquiries and replies第四章 询问与答复 34
Requests for catalogues and price lists索取目录和价目表 35
General enquiries and replies一般询问与回复 42
Requests for goods on approval不合即退还货物的请求 52
Visits by travellers推销员造访 56
Requests for concessions特许权的要求 58
Useful expressions实用的词句 64
Glossary辞汇 66
Terminology术语 67
5.Quotations,estimates and tenders第五章 报价、估价和投标 67
Routine quotations例行报价 69
Quotations subject to conditions of acceptance附有接受条件的报价 73
Tabulated quotations表格式的报价 78
Estimates and specifications估价和详细说明 80
Tenders投标 87
Quotations not accepted or amended未被接受或被修改的报价 91
Follow-up letters追踪函 94
Useful expressions实用的词句 97
Glossary辞汇 99
Placing orders订货 100
6.Orders and their fulfilment第六章 订货及其履行 100
Routine orders固定订单 102
Acknowledging orders回复订单 106
Declining orders谢绝订单 111
Suppliers counter-offers供应商的折衷建议 115
Packing and despatch包装和运送 119
Useful expressions实用的词句 125
Glossary辞汇 126
7.Invoicing and settlement of accounts第七章 发票及清偿帐款 128
Invoices and adjustments发票及调整 128
Pro forma invoices形式发票 129
Debit and credit notes收款单和付款单 131
Statements of account帐单 140
Varying the terms of payment付款条件的更改 145
Methods of payment付款方式 151
Useful expressions实用的词句 160
Glossary辞汇 162
8.Letters requesting payment第八章 请求付款的信件 163
Tone语气 163
Late payments延迟付款 164
Collection letters收帐信件 166
First applications for payment第一次请求付款 167
Second applications letters第二次请求付款的信件 173
Third applications letters第三次请求付款的信件 175
Final collection letters最后一封收帐信件 179
Useful expressions实用的词句 181
Glossary辞汇 184
9.Complaints and adjustments第九章 投拆与善后 185
Handling complaints处理投拆 185
Complaints concerning goods有关货物的投诉 187
Complaints concerning delivery关于运送的投诉 197
Cancelling orders取消订货 220
Useful expressions实用的词句 226
Glossary辞汇 228
Reasons for credit赊帐的理由 229
10.Credit and status enquiries第十章 赊帐与现况调查 229
Disadvantages of credit赊帐的缺点 230
Requests for credit请求赊帐 230
Business references商业保证人 237
Status enquiries现况调查 242
Replies to status enquiries对于现况询问的回复 247
Useful expressions实用的词句 253
Glossary辞汇 256
11.A typical business transaction(correspondence and documents)第十一章 典型的商业交易范例(书信和文件) 257
Request for quotation请求报价 257
Supplier s quotation供应商的报价 259
Request for permission to quote company as reference请求同意做报价公司要求的商业保证人 261
Permission granted准许同意 263
Order订单 264
Supplier s acknowledgement供应商的回复 267
Advice note通知单 268
Consignment note托运单 269
Delivery note交运单 270
Invoice发票 270
Debit and credit notes收款单及付款单 276
Statement of account帐目决算表 281
Payment付款 283
Receipt收据 285
Unit3 Special business letters第三单元 特殊商业书信 286
General goodwill letters一般友好关系的信件 287
12.Goodwill letters第十二章 友好关系的信件 287
Letters in which tone is particularly important语气特别重要的信件 292
Letters of thanks道谢信 299
Letters of congratulation道贺的信件 303
Letters of condolence and sympathy悼唁信 306
13.Circular letters第十三章 通告信函 314
Circulars announcing changes in business organisation公告商业组织机构的变更 316
Circulars announcing changes in business partnerships公告商业合伙人的变更 321
Glossary辞汇 324
14.Sales letters and voluntary offers第十四章 推销信和志愿性的提供 326
Sales letters推销信 326
Elements of the sales letters推销信的要素 326
Specimen sales letters推销信范例 332
Voluntary offers志愿性的提供 344
Useful expressions实用的词句 349
Glossary辞汇 350
15.Personnel第十五章 人事 351
Letters of application申请信函 351
References(favourable)保证人(对申请者有利的咨询) 367
References(unfavourable)保证人(对申请者不利的咨询) 378
Interview letters面试信函 380
Offers of appointment聘任 382
Termination of employment雇用终止 387
Testimonials推荐函 391
Sundry personnel matters人事上的琐事 395
Useful expressions实用的词句 400
Glossary辞汇 406
16.Travel and hotels第十六章 旅游与住宿 407
Passports护照 407
Visas签证 409
Travel by air/sea搭乘飞机或轮船 412
Hotel accommodation预订住宿旅馆 420
Holiday accommodation度假订房 428
Useful expressions实用的词句 435
Glossary辞汇 436
17.Miscellaneous letters第十七章 杂类信函 437
Unit4 Classified business letters第四单元 分类商业书信 448
18.Agencies第十八章 代理商 449
Finding an agent寻找代理商 450
Applications for agencies申请担任代理商 451
Offers of agencies代理商的提供 467
Formal agency agreements正式代理商的合约 473
Appointing an agent-typical procedure任命代理商——典型的程序 479
Correspondence with agents与代理商通信 489
Useful expressions实用的词句 501
Glossary辞汇 503
19.International trade第十九章 国际贸易 504
Commission agents委托代理商 505
Import/export flow chart进口、出口操作程序图 505
Goods on consignment寄售货物 511
Indents订货单 516
Bills of lading提单 521
Import documentation and procedure进口的单据和手续 522
Bonded warehouses保税仓库 527
Useful expressions实用的词句 528
Glossary辞汇 530
20.Banking(home business)第二十章 银行业务(国内贸易) 531
Kinds of bank account银行帐户的种类 531
Current accounts活期存款帐户 534
Correspondence with banks与银行信件往来 534
Bank loans and overdrafts银行贷款与透支 542
Credit cards信用卡 549
Useful expressions实用的词句 551
Glossary辞汇 553
21.Banking(international business)第二十一章 银行业务(国际贸易) 554
Banker s drafts银行汇票 555
Banker s transfers(mail,telex and telegraphic transfers)银行转拨(信汇、交换电报、电汇) 556
Bills of exchange汇票 557
Documentary bills跟单汇票 567
Banker s commercial credits银行商业信用状 574
Useful expressions实用的词句 585
Glossary辞汇 589
22.Transport第二十二章 运输 590
Carriage by sea海运 590
Carriage by air航空运输 601
Carriage by road公路运输 604
Carriage by rail铁路运输 608
Useful expressions实用的词句 612
Glossary辞汇 613
23.Insurance第二十三章 保险 615
The insurance contract保险契约 616
Insurance brokers保险经纪人 622
Insurance premiums保险费 624
Householders policies住家综合保险 625
Holiday insurance假期保险 631
Fidelity insurance忠诚保险 633
Temporary cover暂时投保 634
Claims索赔 636
Marine insurance海上保险 648
Floating and open-cover policies流动和预定保单 652
Average海损 658
Motor insurance汽车保险 659
Useful expressions实用的词句 660
Glossary辞汇 663
Appendix Assignments in practical letter-writing附录 实用书信写作课后练习 665