Unit One:Studying International Business-an Introduction 1
Unit Two:International Trade Issues 9
Unit Three:International Investment Flows 19
Unit Four:International Cooperation among Nations(Ⅰ) 31
Unit Five:International Cooperation among Nation(Ⅱ) 41
Unit Six:Balance of Payments Accounts and the International Monetary System 49
Unit Seven:The Cultural Environment of International Business 60
Unit Eight:The Political Environment of International Business 72
Unit Nine:The Competitive and Technological Environment(Ⅰ) 80
Unit Ten:The Competitive and Technological Environment(Ⅱ) 91
Unit Eleven:Multinational Corporations 100
Unit Twelve:International Business Research 109
Unit Thirteen: International Business Entry and Development 122
Unit Fourteen: International Marketing Managemeent(Ⅰ) 132
Unit Fifteen: International Marketing Managemtn(Ⅱ) 146
Unit Sixteen:Multinational Financial Management(Ⅰ) 159
Unit Seventeen:Multinational Financial Management(Ⅱ) 170
Unit Eighteen: International Logistics Management(Ⅰ) 182
Unit Nineteen: International Logistics Management(Ⅱ) 192
Unit Twenty: International Human Resource Management 202
References 213