Unit 1 Company 1
Unit 1a Company Structure 1
Unit 1b Corporate Culture 11
Unit 2 Jobs 21
Unit 2a Job Description 21
Unit 2b Flexible Working Patterns 31
Unit 3 Marketing 41
Unit 3a Sales 41
Unit 3b Brand 50
Unit 4 Staff 59
Unit 4a Performance 59
Unit 4b Company Benefits 68
Unit 5 Business Communication 81
Unit 5a Means of Communication 81
Unit 5b Business Travel 90
Unit 6 Human Resources 99
Unit 6a Recruitment 99
Unit 6b Staff Motivation 109
Unit 7 Finance 119
Unit 7a Accounting 119
Unit 7b Finance 131
Unit 8 Company Development 141
Unit 8a Research and Development 141
Unit 8b Cross-cultural Business 149
Unit 9 E-business 159
Unit 9a E-business 159
Unit 9b Online Shopping 169
Unit 10 Social Responsibility 179
Unit 10a Health and Safety 179
Unit 10b Business Ethics 187
Gossary 197
Index 233
References 237