Unit 1 1
Future Jobs 1
目录 1
未来的工作 16
Future Jobs:From Now to 2005 16
未来的工作：从现在起至2005年 21
Unit 2 21
Family Life 21
家庭生活 36
The Family:Identifying Well Being 36
Unit 3 39
The Joy of Fat 39
家庭：认识安乐 39
肥胖的欢乐 48
One Fat World 48
胖子世界 52
A Childhood without Twinkies 52
乏味的童年 55
All Good Things in Moderation 55
美味佳肴 58
Unit 4 58
What We Learn from Twins 58
我们从双胞胎学到了什么 71
Should You Be Genetically Tested? 71
Jam Today,Road Pricing Tomorrow 77
你是否应该做基因测试？ 77
Unit 5 77
今日交通堵塞，明日道路收费 81
Living with the Car 81
和汽车一起生活 93
Transport and Public Transportation 93
交通工具和公共交通 95
Unit 6 95
The Coming of Knowledge-based Business 95
知识型企业的来临 111
High-tech Future Is on the Cards 111
How I F1unked Retirement 115
Unit 7 115
高科技的未来在于智能卡 115
退休但并不清闲——艾柯卡谈他的退休生活 130
A Superstar CEO Crashes Back to Real Life 130
超级CEO坠回现实生活 134
Unit 8 134
Preparing for Your Business Negotiations 134
如何准备商务谈判 150
Negotiations for Export Business:Elements for Success 150
出口业务谈判：成功诸因素 160
Unit 9 160
Communication Skills for Negotiations 160
Closing Your Business Negotiations 179
谈判的交流技巧 179
如何结束商务谈判 190
Unit 10 190
Building Self-confidence and Self-esteem 190
建立自信与自尊 208
Valuing Yourself 208
尊重你自己 212
Unit 11 212
Key to Good Relationships:Be Fair to Yourself and toOthers 212
良好人际关系的要诀：公正地对待自己和别人 234
The Importance of Relationships 234
Making Business Sense of the Internet 241
人际关系的重要性 241
Unit 12 241
因特网的商务意义 266
Taxed in Cyberspace 266
在网络空间纳税 269
Unit 13 269
The Silent Language in Overseas Business 269
海外贸易的无声语言 288
Characteristics of Culture 288
文化的特征 296
Unit 14 296
What It s Really Like to Be Marc Andreessen 296
Mr.Price Is on the Line 322
网景公司创始人马克·安德里森其人其事 322
商界巨擘普拉斯先生 341
Unit 15 341
A Survivor s Tale—Intel s Andrew S．Grove 341
一个幸存者的故事——英特尔公司的安德鲁·格罗夫 364
Information Technology:High Quality,Innovation and 364
Competitive Prices 364
信息技术：优质、创新和有竞争力的价格 366
Microsoft to Join Netscape s Privacy Plan 366
微软参与网景秘密计划 368
Unit 16 368
Cultural Awareness:an Essential Element of Doing BusinessAbroad 368
Business Negotiations with the Koreans:a Cross-CulturalPerspective 390
认识文化差异：海外经商的基本功 390
与韩国人谈生意：一个跨文化视角 403
Unit 17 403
Tobacco Road 403
烟草之路 424
Where There s Smoke 424
吸烟与禁烟 428
Unit 18 428
Time Pacing:Competing in Markets That Won t Stand Still 428
限时达标的发展策略：在不断发展的市场中立于不败之地Keeping up,Gaining Ground,and Setting the Pace 449
跟上形势，扩大份额，设定发展节奏 451
Modularity s Role in Keeping the Pace 451
板块化在保持发展节奏中的作用 454
Key to Exercises 454