新世纪商务英语阅读 上 第3版PDF电子书下载

Unit 1 1

Future Jobs 1

目录 1

未来的工作 16

Future Jobs:From Now to 2005 16

未来的工作：从现在起至2005年 21

Unit 2 21

Family Life 21

家庭生活 36

The Family:Identifying Well Being 36

Unit 3 39

The Joy of Fat 39

家庭：认识安乐 39

肥胖的欢乐 48

One Fat World 48

胖子世界 52

A Childhood without Twinkies 52

乏味的童年 55

All Good Things in Moderation 55

美味佳肴 58

Unit 4 58

What We Learn from Twins 58

我们从双胞胎学到了什么 71

Should You Be Genetically Tested? 71

Jam Today,Road Pricing Tomorrow 77

你是否应该做基因测试？ 77

Unit 5 77

今日交通堵塞，明日道路收费 81

Living with the Car 81

和汽车一起生活 93

Transport and Public Transportation 93

交通工具和公共交通 95

Unit 6 95

The Coming of Knowledge-based Business 95

知识型企业的来临 111

High-tech Future Is on the Cards 111

How I F1unked Retirement 115

Unit 7 115

高科技的未来在于智能卡 115

退休但并不清闲——艾柯卡谈他的退休生活 130

A Superstar CEO Crashes Back to Real Life 130

超级CEO坠回现实生活 134

Unit 8 134

Preparing for Your Business Negotiations 134

如何准备商务谈判 150

Negotiations for Export Business:Elements for Success 150

出口业务谈判：成功诸因素 160

Unit 9 160

Communication Skills for Negotiations 160

Closing Your Business Negotiations 179

谈判的交流技巧 179

如何结束商务谈判 190

Unit 10 190

Building Self-confidence and Self-esteem 190

建立自信与自尊 208

Valuing Yourself 208

尊重你自己 212

Unit 11 212

Key to Good Relationships:Be Fair to Yourself and toOthers 212

良好人际关系的要诀：公正地对待自己和别人 234

The Importance of Relationships 234

Making Business Sense of the Internet 241

人际关系的重要性 241

Unit 12 241

因特网的商务意义 266

Taxed in Cyberspace 266

在网络空间纳税 269

Unit 13 269

The Silent Language in Overseas Business 269

海外贸易的无声语言 288

Characteristics of Culture 288

文化的特征 296

Unit 14 296

What It s Really Like to Be Marc Andreessen 296

Mr.Price Is on the Line 322

网景公司创始人马克·安德里森其人其事 322

商界巨擘普拉斯先生 341

Unit 15 341

A Survivor s Tale—Intel s Andrew S．Grove 341

一个幸存者的故事——英特尔公司的安德鲁·格罗夫 364

Information Technology:High Quality,Innovation and 364

Competitive Prices 364

信息技术：优质、创新和有竞争力的价格 366

Microsoft to Join Netscape s Privacy Plan 366

微软参与网景秘密计划 368

Unit 16 368

Cultural Awareness:an Essential Element of Doing BusinessAbroad 368

Business Negotiations with the Koreans:a Cross-CulturalPerspective 390

认识文化差异：海外经商的基本功 390

与韩国人谈生意：一个跨文化视角 403

Unit 17 403

Tobacco Road 403

烟草之路 424

Where There s Smoke 424

吸烟与禁烟 428

Unit 18 428

Time Pacing:Competing in Markets That Won t Stand Still 428

限时达标的发展策略：在不断发展的市场中立于不败之地Keeping up,Gaining Ground,and Setting the Pace 449

跟上形势，扩大份额，设定发展节奏 451

Modularity s Role in Keeping the Pace 451

板块化在保持发展节奏中的作用 454

Key to Exercises 454