《致用商务英语阅读 上》PDF下载

  • 购买积分:9 如何计算积分?
  • 作  者:姚建华,李政杰主编;刘丽研,董晓川副主编
  • 出 版 社:北京:对外经济贸易大学出版社
  • 出版年份:2014
  • ISBN:9787566309846
  • 页数:188 页
图书介绍:本书共十个项目,从商务接待到后续的各种具体商务活动以及最新的商务动态,几乎涵盖了涉外商务活动的全部内容,融合了各种商务情景,环环相扣,便于学生从整体上把握和理解商务活动的各个环节。同时,本书也由浅入深地为学生提供了各种实用的商务工作情境,从而能够提高学生的实际应用英语去从事涉外商务活动的能力。每个项目精选两篇与项目主题密切相关的文章,其中的重要单词和表达法都有所标注和解释,有利于学生在商务情境中学习商务英语的基本词汇及其表达方式。

Programme 1 Business Reception 1

Passage 1 Good Qualities of a Receptionist 2

Passage 2 The Importance of Reception Area,the Link between You and Your Customer 8

Programme 2 Business Travel 19

Passage 1 Business Travel 20

Passage 2 How to Make Travel Arrangements for Your Boss 25

Programme 3 Visiting Trade Fair 35

Passage 1 Trade Fair 36

Passage 2 Why Exhibit at Trade Fair? 41

Programme 4 Company Profile 53

Passage 1 Company Profile 54

Passage 2 An Example of a Company Profile 60

Programme 5 Product Description 71

Passage 1 How to Write a Description of a Business Product 72

Passage 2 An Example of a Product Description 77

Programme 6 Business Meeting 87

Passage 1 Business Meeting Procedures 88

Passage 2 Five Different Types of Business Meetings 93

Programme 7 Enquiry 105

Passage 1 Enquiry 106

Passage 2 How to Make a Good Enquiry? 112

Programme 8 Offer 123

Passage 1 Offers 124

Passage 2 You Can Always Make an Offer on an Item 130

Programme 9 Counter-offer 141

Passage 1 Counter-offers 142

Passage 2 Huawei Puts up Counter-offer for Unit 146

Programme 10 Terms of Payment 157

Passage 1 Terms of Payment 158

Passage 2 Why 30-Day Payment Terms?(excerpts) 164

Appendix 175

References 188