Unit 1 A Brief Introduction to Tourism 1
Listening Situation 1 Interviewing for the Job as a Tourist Guide 1
Situation 2 Talking about How to Make a Good First Impression 2
Speaking Situation 3 Being Asked about Education Experience at an Interview 3
Situation 4 Being Asked about Work Objectives at an Interview 4
Reading Passage 1 Tourism in China 5
Passage 2 A Brief History of Tourism 9
Passage 3 Tourism and Hotel Industry 11
Writing Resume 14
Workplace Project 15
Career Salon 16
New Words and Expressions 16
Unit 2 Operation and Management of Travel Agencies 18
Listening Situation 1 Meeting Foreign Tourists at the Airport 18
Situation 2 Checking in at the Airport as a Guide for foreign Tourists 19
Speaking Situation 3 Seeing off a Manager of a Foreign Travel Service in the Hotel 20
Situation 4 Seeing off Foreign Tourists at the Airport 20
Reading Passage 1 How Do Travel Agencies Operate？ 22
Passage 2 The 10 Best Travel Companies to Work for 25
Passage 3 Some Special Travel Companies You May Be Interested in 28
Writing An Application Letter 31
Reply to the Application Letter 31
Workplace Project 32
Career Salon 33
New Words and Expressions 33
Unit 3 Hospitality Culture 36
Listening Situation 1 Making Hotel Reservations by Telephone 36
Situation 2 Checking in at a Hotel 37
Speaking Situation 3 Booking a Flight by Telephone 38
Situation 4 Booking a Connecting Flight 38
Reading Passage 1 Hospitality Industry 40
Passage 2 Motel 43
Passage 3 Hilton Hotels＆Resorts 46
Writing A Letter of Inquiry 48
Reply to the Inquiry Letter 49
Workplace Project 50
Career Salon 50
New Words and Expressions 50
Unit 4 Basic Guidelines for Travelers 55
Listening Situation 1 Meeting Foreign Tourists in a Scenic Spot 55
Situation 2 Talking about the Job as a Good Guide 56
Speaking Situation 3 Exchanging Money 57
Situation 4 Cashing Traveler’s Checks 57
Reading Passage 1 For Young People Traveling to Europe 59
Passage 2 The Best Places to Visit in Europe 62
Passage 3 A Safe Trip Abroad 65
Writing Tour Advertisement 68
Workplace Project 69
Career Salon 69
New Words and Expressions 70
Unit 5 Exhibition Tourism 74
Listening Situation 1 Introducing a Tour Plan to Customers 74
Situation 2 Talking about“Dos”and“Don’ts”for Exhibitors 75
Speaking Situation 3 Asking for Information about the Price of a Booth 76
Situation 4 Making a Booth Reservation at an Exhibition 77
Reading Passage 1 MICE Tourism in China 79
Passage 2 Sanya：Creating a Paradise for MICE 82
Passage 3 Three New Strategies to Boost MICE Visitor Numbers 85
Writing A Complaint Letter 88
Reply to the Complaint Letter 89
Workplace Project 90
Career Salon 90
New Words and Expressions 90
Unit 6 Tourism Marketing 93
Listening Situation 1 Inquiring about One-day-trip by Phone 93
Situation 2 Talking about How to Become a Good Travel Agent 94
Speaking Situation 3 Talking about the Food Festival 95
Situation 4 Talking about the Beer Festival 96
Reading Passage 1 Tourism Marketing 97
Passage 2 Consumer-based Branding for Australia in an Emerging Market 101
Passage 3 Future Research Directions in Tourism Marketing 104
Writing Memo 107
Workplace Project 108
Career Salon 108
New Words and Expressions 108
Unit 7 Tourism Etiquette 112
Listening Situation 1 Ordering at a Restaurant 112
Situation 2 Keeping an Eye on Table Manners 113
Speaking Situation 3 Applying for Visa in Foreign Affairs Office 114
Situation 4 Inquiring for Visa Application by Telephone 114
Reading Passage 1 Cultural Diversity：Dietary Habits of Mexican-Americans 116
Passage 2 Etiquette in Europe 120
Passage 3 Cultural Etiquette in Australia 122
Writing Agenda for a Minnan Trip 125
Workplace Project 126
Career Salon 127
New Words and Expressions 127
Unit 8 Leisure Tourism 130
Listening Situation 1 Talking about Cultural Differences 130
Situation 2 Preparing for Traveling Abroad 131
Speaking Situation 3 Delivering a Welcome Speech 132
Situation 4 Delivering a Farewell Speech 132
Reading Passage 1 China’s Leisure Industry 134
Passage 2 The Leisure Industry 137
Passage 3 12 Tips for Successful Travel Agency Presentations 139
Writing An Abstract for a Thesis 142
Workplace Project 143
Career Salon 143
New Words and Expressions 143
Appendix Ⅰ Key to Exercises 146
Appendix Ⅱ Scripts for Listening 168
Appendix Ⅲ Chinese Translation of the Reading Passages 177
Appendix Ⅳ Glossary 197