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《商务英语泛读 第2册》PDF下载

  • 购买积分：8 如何计算积分？
  • 作　　者：叶兴，柳爱平主编；周亚琼，马娟娟，葛琼副主编
  • 出 版 社：北京：北京工业大学出版社
  • 出版年份：2014
  • ISBN：9787563940370
  • 页数：150 页
图书介绍：本书以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。本教材共设计十个单元，主题涵盖商务在中国、电子商务、现代物流、现代服务业等方面，适合高校商务英语专业或其他专业学生及国际商务从业人员学习、参考。

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Unit One Business in China 1

Part One Lead-in and Warming-up 1

Part Two Texts 2

Text A：Chinas Business Culture—Golden Hints for Doing Business in China 2

Text B：Importing from China—Managing Your Risks 9

Part Three Business Simulation 13

Part Four Fun Time 17

Unit Two E-business 18

Part One Lead-in and Warming-up 18

Part Two Texts 19

Text A：Online Shopping Is Growing Rapidly in China 19

Text B：Mobile Deals Set to Lure Shoppers Stuck in Line 27

Part Three Business Simulation 30

Part Four Fun Time 33

Unit Three Chain Business 34

Part One Lead-in and Warming-up 34

Part Two Texts 35

Text A：Chain Operation 35

Text B：KFC in China 40

Part Three Business Simulation 44

Part Four Fur Time 47

Unit Four Modern Logistics 49

Part One Lead-in and Warming-up 49

Part Two Texts 50

Text A：New Trends in Modern Logistics 50

Text B：What Is Logistics Management 57

Part Three Business Simulation 60

Part Four Fun Time 63

Unit Five Modern Service Industry 64

Part One Lead-in and Warming-up 64

Part Two Texts 65

Text A：Service Industry 65

Text B：How to Be Successful in the Service Industry 71

Part Three Business Simulation 74

Part Four Fun Time 75

Unit Six International Trade 76

Part One Lead-in and Warming-up 76

Part Two Texts 77

Text A：Current China Trade 77

Text B：International Trade Negotiation Tips 82

Part Three Business Simulation 84

Part Four Fun Time 86

Unit Seven Regional Economies and Economic Globalization 87

Part One Lead-in and Warming-up 87

Part Two Texts 88

Text A：Regional Economies and Economic Globalization 88

Text B：International Trade Principles 94

Part Three Business Simulation 97

Part Four Fun Time 99

Unit Eight Business and Government 100

Part One Lead-in and Warming-up 100

Part Two lexts 101

Text A：The Role of Government 101

Text B：Fed's Dudley Calls for Government Action to Revive Housing 107

Part Three Business Simulation 111

Part Four Fun Time 113

Unit Nine Business and Environmental Protection 114

Part One Lead-in and Warming-up 114

Part Two Texts 115

Text A：Business and Environment 115

Text B：The Role of a Business in Society 122

Part Three Business Simulation 126

Part Four Fun Time 131

Unit Ten Business and Legal Affair 132

Part One Lead-in and Warming-up 132

Part Two Texts 133

Text A：Some Articles of Business Law 133

Text B：Some Articles of Association for Limited Liability Company 138

Part Three Business Simulation 141

Part Four Fun Time 143

参考答案 144

参考文献 149