Module One Services Before Exhibitions 1
Unit 1 Introducing Convention＆Exhibition Industry会展产业介绍 2
Unit 2 Exhibition Planning展会策划 15
Unit 3 Exhibition Marketing展会营销 26
Unit 4 Exhibition Invitation展会邀请 37
Unit 5 Attending the Exhibition参加展会 47
Unit 6 Booth Design＆Decoration展台设计与装饰 57
Module Two Services During Exhibitions 69
Unit 7 Receiving Clients接待客户 70
Unit 8 Sales Presentation销售演示 82
Unit 9 Negotiating Business商务谈判 93
Unit 10 Signing a Contract签订合同 106
Module Three Services after Exhibitions 120
Unit 11 Following-up Business跟进业务 121
Unit 12 Analyzing Exhibition Results展会成效分析 132
Module Four Preparation for Conferences 144
Unit 13 Booking a Meeting会议预订 145
Unit 14 Conference Preparation会议准备 155
Module Five Meeting Operation 166
Unit 15 Opening and Closing Ceremony开幕式和闭幕式 167
Unit 16 Reception and Registration会议接待与登记 177
Unit 17 Meeting Equipments会议设备 187
Unit 18 Touring after the Meeting会后观光 196
Appendices 206
Appendix 1 国际主要会展组织 207
Appendix 2 国际展会常见英文专业术语 208
Appendix 3 国际展览相关网站 215
References 216