Part One About Culture 3
Chapter 1 Challenges in the Multicultural World 3
本章摘要 4
Lesson 1 Cultures and Globalization 4
Lesson 2 Communication across Cultures 10
Chapter 2 Culture and Cultural Differences 16
本章摘要 16
Lesson 3 What Is Culture? 17
Lesson 4 Culture Orientations 21
Chapter 3 Culture and International Business 27
本章摘要 27
Lesson 5 Business Meeting Etiquette 28
Lesson 6 Doing Business in Different Countries 33
Chapter 4 Culture and Non-verbal Communication 41
本章摘要 41
Lesson 7 Non-verbal Language 42
Lesson 8 Non-verbal Messages 48
Chapter 5 Gender Differences in Communication 56
本章摘要 56
Lesson 9 Gender Differences in Communication（Part A） 57
Lesson 10 Gender Differences in Communication（Part B ） 62
Chapter 6 Cultural Diversity at Workplace 68
本章摘要 68
Lesson 11 Diversity at Workplace 69
Lesson 12 Functions of Diversity 75
Chapter 7 Culture and Conflict 80
本章摘要 80
Lesson 13 How Cultures Work? 81
Lesson 14 Different People View Culture Shock Differently 87
Part Two Culture Appreciation 97
Chapter 8 Culture Appreciation 97
本章摘要 97
Lesson 15 Morals of Idioms 98
Lesson 16 Origin of Special Words 104
Lesson 17 Legend of City Stories 110
Lesson 18 War Moulage 116
Lesson 19 The Origin of Time 122
Lesson 20 Literature and Characters 132
Lesson 21 Superstitions Etiquette 141
Lesson 22 Architecture and Style 147
Lesson 23 Festivals and Traditions 154
Lesson 24 Leisure Time 160
参考答案 168
参考文献 182