跨文化交际PDF电子书下载

Part One About Culture 3

Chapter 1 Challenges in the Multicultural World 3

本章摘要 4

Lesson 1 Cultures and Globalization 4

Lesson 2 Communication across Cultures 10

Chapter 2 Culture and Cultural Differences 16

本章摘要 16

Lesson 3 What Is Culture? 17

Lesson 4 Culture Orientations 21

Chapter 3 Culture and International Business 27

本章摘要 27

Lesson 5 Business Meeting Etiquette 28

Lesson 6 Doing Business in Different Countries 33

Chapter 4 Culture and Non-verbal Communication 41

本章摘要 41

Lesson 7 Non-verbal Language 42

Lesson 8 Non-verbal Messages 48

Chapter 5 Gender Differences in Communication 56

本章摘要 56

Lesson 9 Gender Differences in Communication（Part A） 57

Lesson 10 Gender Differences in Communication（Part B ） 62

Chapter 6 Cultural Diversity at Workplace 68

本章摘要 68

Lesson 11 Diversity at Workplace 69

Lesson 12 Functions of Diversity 75

Chapter 7 Culture and Conflict 80

本章摘要 80

Lesson 13 How Cultures Work? 81

Lesson 14 Different People View Culture Shock Differently 87

Part Two Culture Appreciation 97

Chapter 8 Culture Appreciation 97

本章摘要 97

Lesson 15 Morals of Idioms 98

Lesson 16 Origin of Special Words 104

Lesson 17 Legend of City Stories 110

Lesson 18 War Moulage 116

Lesson 19 The Origin of Time 122

Lesson 20 Literature and Characters 132

Lesson 21 Superstitions Etiquette 141

Lesson 22 Architecture and Style 147

Lesson 23 Festivals and Traditions 154

Lesson 24 Leisure Time 160

参考答案 168

参考文献 182