Chapter1 Outline of Western Culture and Etiuette西方文化礼仪概述 1
Intensive Reading 2
1.1 The Conception of West 2
1.2 What Is Culture？ 2
1.3 The Cultural Logic of Westerners 4
1.4 What Is Etiquette？ 5
Vocabulary 6
Exercises 7
Situational Dialogues 8
Supplementary Reading 12
Chapter 2Etiquette of Greetings见面礼仪 14
Intensive Reading 15
2.1 Forms of Address 15
2.2 Ways of Daily Greetings 16
2.3 Courtesy of Introduction 16
2.4 Ways of Saying Goodbye 17
2.5 Handshaking， Social Kissing and Hugging 17
Vocabulary 19
Exercises 20
Situational Dialogues 21
Supplementary Reading 24
Chapter3 Etiquette of Interpersonal Communication人际交往礼仪 26
Intensive Reading 27
3.1 Ladies First 27
3.2 Paying a Visit 27
3.3 Giving and Receiving Gifts 28
3.4 Phone Calling Etiquette 29
3.5 Four Dynamic Terms of Courtesy 30
Vocabulary 31
Exercises 32
Situational Dialogues 33
Supplementary Reading 35
Chapter4 Etiquette of Practical Writings文书礼仪 39
Intensive Reading 40
4.1 Invitations 40
4.2 Letters 42
4.3 Thank-you Note 45
4.4 Email and Fax Etiquette 46
Vocabulary 47
Exercises 48
Situational Dialogues 49
Supplementary Reading 53
Chapter5 Etiquette of Behavior in Public Places公共场所行为礼仪 55
Intensive Reading 56
5.1 Personal Space 56
5.2 The Use of Cell Phones in Public 57
5.3 At Concerts 57
5.4 Riding Public Transportation and Cars 59
5.5 Tipping 61
Vocabulary 62
Exercises 64
Situational Dialogues 66
Supplementary Reading 68
Chapter6 Dining Etiquette餐饮礼仪 71
Intensive Reading 72
6.1 The Table Setting 72
6.2 Western Cuisine 73
6.3 Napkin Etiquette 74
6.4 Table Manners 75
6.5 Seating Arrangements 79
6.6 Going Dutch 80
Vocabulary 80
Exercises 82
Situational Dialogues 84
Supplementary Reading 86
Chapter7 Dressing Etiquette着装礼仪 89
Intensive Reading 90
7.1 Formal Wear 90
7.2 Business Attire 95
7.3 Business Casual 96
7.4 Causal Wear 97
Vocabulary 97
Exercises 99
Situational Dialogues 100
Supplementary Reading 102
Chapter8 Wedding Etiquette婚俗礼仪 107
Intensive Reading 108
8.1 Before the Wedding 108
8.2 At the Wedding 110
8.3 Wedding Gift Etiquette 113
Vocabulary 113
Exercises 115
Situational Dialogues 116
Supplementary Reading 119
Chapter9 Funeral Etiquette丧葬礼仪 122
Intensive Reading 123
9.1 Funeral Customs and Etiquette 123
9.2 Memorial and Burial Service 125
9.3 Other Means to Express Sympathy 126
Vocabulary 127
Exercises 128
Situational Dialogues 130
Supplementary Reading 131
Chapter10 Business Etiquette商务礼仪 135
Intensive Reading 136
10.1 Business Visiting 136
10.2 Business Meals and Gift Giving 138
10.3 Formal Business Meetings 140
10.4 Offiice Etiquette 141
10.5 Job Interview Etiquette 142
Vocabulary 143
Exercises 145
Situational Dialogues 146
Supplementary Reading 150
Chapter11 Taboos in Western Culture and Etiquette禁忌礼仪 153
Intensive Reading 154
11.1 Taboo Food and Drink 154
11.2 Taboo Numbers 158
11.3 Taboo Colors 159
11.4 Verbal Taboo 160
Vocabulary 162
Exercises 165
Situational Dialogues 166
Supplementary Reading 168
Chapter12 Etiquette of Body Language体态礼仪 171
Intensive Reading 172
12.1 The Power of the Palm 172
12.2 An Analysis of the Handshake 173
12.3 Arm and Leg Signals 174
12.4 Eye Contact 176
12.5 Single Hand Gestures 178
Vocabulary 180
Exercises 181
Situational Dialogues 182
Supplementary Reading 187
Keys to Exercises 190
Bibliography 194