Unit 1 International Free Trade Zone 1
Text 1
Research-oriented Study 6
Language Focus 1 Grammar Review:Active and Passive 6
Language Focus 2 Usage Comment:The Use of blame and criticize 8
Exercises 9
Supplementary Reading 10
Unit 2 Going Online:E-Exporting Tools for Small Businesses 16
Text 16
Research-oriented Study 20
Language Focus 1 Usage Comment:The Use of offer 20
Language Focus 2 Usage Comment:The Use of consider 21
Exercises 23
Supplementary Reading 24
Unit 3 Four Common Misconceptions about Exporting 31
Text 31
Research-oriented Study 35
Language Focus 1 Grammar Review:The Imperative Sentence 35
Language Focus 2 Usage Comment:The Use of rather 37
Exercises 38
Supplementary Reading 41
Unit 4 Pricing Strategy 44
Text 44
Research-oriented Study 51
Language Focus 1 Grammar Review:-ing Form of Verbs 51
Language Focus 2 Usage Comment:The Use of alternative 53
Exercises 55
Supplementary Reading 56
Unit 5 Six Key Trends Changing Supply Chain Management Today 61
Text 61
Research-oriented Study 68
Language Focus 1 Usage Comment:The Use of predict 68
Language Focus 2 Usage Comment:The Use of persuade and convince 70
Exercises 71
Supplementary Reading 73
Unit 6 Global Trade and the Currency Market 76
Text 76
Research-oriented Study 81
Language Focus 1 Usage Comment:The Use of announce 81
Language Focus 2 Usage Comment:The Use of believe 82
Exercises 83
Supplementary Reading 85
Unit 7 Enhanced Export Pricing Strategies 89
Text 89
Research-oriented Study 97
Language Focus 1 Usage Comment:The Use of what's more 97
Language Focus 2 Usage Comment:The Use of claim 97
Exercises 99
Supplementary Reading 101
Unit 8 Getting Paid 105
Text 105
Research-oriented Study 113
Language Focus 1 Usage Comment:The Use of as well as 113
Language Focus 2 Usage Comment:The Use of inform 114
Exercises 116
Supplementary Reading 120
Unit 9 Importing from China 125
Text 125
Research-oriented Study 129
Language Focus 1 Usage Comment:The Use of well 129
Language Focus 2 Usage Comment:The Use of same 132
Exercises 132
Supplementary Reading 134
Unit 10 Bilateral Business Relation:China and Europe 138
Text 138
Research-oriented Study 144
Language Focus 1 Usage Comment:The Use of request 144
Language Focus 2 Usage Comment:The Use of such 146
Exercises 147
Supplementary Reading 150
Unit 11 International Marketing 154
Text 154
Research-oriented Study 160
Language Focus 1 Usage Comment:The Use of manage 160
Language Focus 2 Usage Comment:The Use of only 162
Exercises 163
Supplementary Reading 165
Unit 12 The End of Management 171
Text 171
Research-oriented Study 180
Language Focus 1 Grammar Review:Parallel Constructions 180
Language Focus 2 Grammar Review:There Existential Sentence 182
Exercises 184
Supplementary Reading 185
Unit 13 The Value Chain 188
Text 188
Research-oriented Study 196
Language Focus 1 Grammar Review:Split Infinitive 196
Language Focus 2 Usage Comment:The Use of affect 197
Exercises 199
Supplementary Reading 200
Unit 14 The Evolution of Global Marketing 204
Text 204
Research-oriented Study 210
Language Focus 1 Usage Comment:The Use of continue 210
Language Focus 2 Usage Comment:The Use of possibly and probably 212
Exercises 214
Supplementary Reading 216
Unit 15 International Trade:Benefits,Risks ＆ Challenges 221
Text 221
Research-oriented Study 229
Language Focus 1 Usage Comment:The Use of get 229
Language Focus 2 Grammar Review:Prefixes and Suffixes 231
Exercises 232
Supplementary Reading 234
Appendix 1 Reference Key to the Exercises 237
Appendix 2 Translation of the Texts 254