Chapter 1 商务书面交流概述 1
1.1 Language and Structure 1
1.2 The Layout of a Business Letter 4
1.3 Three Styles of Layout 11
1.4 Envelop Addressing 15
Chapter 2 商务关系的建立 17
2.1 Case 1 17
2.2 Case 2 22
2.3 Case 3 27
2.4 Knowledge Links 知识链接 33
Chapter 3 询盘与回复 38
3.1 Case 1 38
3.2 Case 2 43
3.3 Case 3 47
3.4 Case 4 51
3.5 Case 5 53
3.6 Knowledge Links 知识链接 55
Chapter 4 报价与报盘 61
4.1 Case 1 61
4.2 Case 2 66
4.3 Case 3 69
4.4 Case 4 72
4.5 Knowledge Links 知识链接 74
Chapter 5 还盘与拒盘 78
5.1 Case 1 78
5.2 Case 2 82
5.3 Case 3 84
5.4 Case 4 87
5.5 Knowledge Links 知识链接 91
Chapter 6 接受与订货 95
6.1 Case 1 95
6.2 Case 2 98
6.3 Case 3 101
6.4 Case 4 103
6.5 Case 5 106
6.6 Knowledge Links 知识链接 109
Chapter 7 支付方式 113
7.1 Case 1 113
7.2 Case 2 115
7.3 Case 3 118
7.4 Case 4 120
7.5 Case 5 124
7.6 Knowledge Links 知识链接 126
Chapter 8 包装与装运 130
8.1 Case 1 130
8.2 Case 2 132
8.3 Case 3 135
8.4 Case 4 138
8.5 Case 5 140
8.6 Knowledge Links 知识链接 142
Chapter 9 保险 145
9.1 Case 1 145
9.2 Case 2 147
9.3 Case 3 149
9.4 Knowledge Link s知识链接 152
Chapter 10 索赔与理赔 156
10.1 Case 1 156
10.2 Case 2 158
10.3 Knowledge Links 知识链接 161
参考文献 164