Part One Exhibition Business展览业务 3
Unit 1 A Survey of China's Convention and Exhibition Industry 中国展览业的发展 3
Unit 2 Exhibition Planning 项目策划 11
Unit 3 Preparatory Stage 准备阶段 10
Unit 4 Marketing 会展市场营销 26
Unit 5 Sales Promotion 招展阶段 32
Unit 6 Services for Exhibitors 展商参展服务 39
Unit 7 The Inviting of Professional Audience 专业观众的邀请 47
Unit 8 After—show Work 展后服务 53
Part Two Meeting Business 会议业务 63
Unit 9 The Function of PCO 专业会议组织者的作用 63
Unit 10 Planning and Execution of a Conference 会议策划实施 71
Unit 11 Invitation to Conferences 会议邀请 78
Unit 12 Onsite Duties 会议现场工作 84