Part One English for Conventions 3
Unit 1 Talking about Convention Industry 3
Dialogue 1：What Makes a Great Convention City? 3
Dialogue 2：Booking a Meeting 5
Reading：The Historical Development of Convention Industry 6
Practical Writing：The Proposal to Host a Convention 9
Case Study：ICCA 13
Exercises 16
Unit 2 Planning of Meetings and Conventions 19
Dialogue 1：Planning for the Convention 19
Dialogue 2：Arranging for the Convention 20
Reading：The Routine Work of Meeting Planners 21
Practical Writing：Convention Lead Form 23
Case Study：Convention Connections,Inc. 25
Exercises 29
Unit 3 Conference Ven ue Selection 32
Dialogue 1：Negotiating about Conference Venue 32
Dialogue 2：Site Selection 34
Reading：Event Venue Selection 35
Practical Writing：Meeting Room Reservation Form 38
Case Study：Featured Conference Venue—Grand Hyatt Beijing 40
Exercises 44
Unit 4 Selling and Promoting Conventions 47
Dialogue 1：Bargaining for a Discount 47
Diaiogue 2：Negotiating Conference Facilities 48
Reading：Event Planning Services 49
Practical Writing：Convention Registration Form 51
Case Study：The International Congress of Mathematicians 2010 53
Exercises 57
Unit 5 Conference Registration 60
Dialogue 1：Convention Registration 60
Dialogue 2：Registering at Conference 61
Reading：Convention Registration Service 62
Practical Writing：Call for Conference Registration 64
Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration 65
Exercises 69
Unit 6 Catering Service for Convention 72
Dialogue 1：Catering Arrangement for a Seminar 72
Dialogue 2：Confirming Catering Service 73
Reading：Event Catering 74
Practical Writing：Catering Arrangement 76
Case Study：The Catering Service of Shanghai International Convention Center 78
Exercises 81
Unit 7 Post-conference Tour 84
Dialogue 1：Discussing the Itinerary of Post-conference Tour 84
Dialogue 2：Talking about the Itinerary 85
Reading：Incentive Program 86
Practical Writing：Post-conference Tour Itinerary 88
Case Study：Post-conference Tour of DEMHIST 90
Exercises 94
Part Two English for Exhibitions 99
Unit 8 Talking about Exhibition Industry 99
Dialogue 1：Talking about Famous Exhibition Cities 99
Dialogue 2：Talking about Future Plan in MICE Sector 100
Reading：The Historical Development of Trade Fair 103
Practical Writing：A Business Letter to Exhibitors 105
Case Study：History of World Expo 107
Exercises 110
Unit 9 Exhibition Planning and Marketing 114
Dialogue 1：Confirming an Exhibition Reservation 114
Dialogue 2：Exhibition Marketing—Exterior Liaison 115
Reading：Trade Show Preparation Timeline 116
Practical Writing：Exhibition Soliciting Letter 120
Case Study：The 14th Shanghai International Automobile Industry Exhibition 122
Exercises 127
Unit 10 Booking a Stand 130
Dialogue 1：Booking a Stand 130
Dialogue 2：Cancellation of Participation 131
Reading：Participating Fairs and Exhibitions 133
Practical Writing：Exhibitor Pre-registration Form 135
Case Study：China Import and Export Fair Complex 137
Exercises 140
Unit 11 Booth Installation and Dismantle 143
Dialogue 1：Setting up the Booth 143
Dialogue 2：Dismantling a Stand 144
Reading：Standout Booth Design 145
Practical Writing：Exhibition Agenda 146
Case Study：SEMICON Singapore 2011 148
Exercises 152
Unit 12 Exhibition Logistics 155
Dialogue 1：Negotiating the Packing of Exhibits 155
Dialogue 2：Negotiating Storage and Transportation 157
Reading：Exhibits Transportation ＆ Customs Declaration 158
Practical Writing：Notice of Forwarding Instruction 161
Case Study：Deutsche Post DHL 163
Exercises 167
Unit 13 Exhibition Reception 170
Dialogue 1：Price Negotiation at the Booth 170
Dialogue 2：Communication at the Booth 171
Reading：Capturing the Right Trade Show Visitors 172
Practical Writing：Trade Fair Price List 174
Case Study：Hong Kong Convention and Exhibition Centre(HKCEC) 176
Exercises 180
Unit 14 Post-exhibition Research and Analysis 183
Dialogue 1：Analyzing the Results of the Exhibition 183
Dialogue 2：Discussing about Exhibition Results 184
Reading：When and How to Evaluate Events 185
Practical Writing：Exhibition Working Hours 189
Case Study：Hannover Messe 2010 Review 191
Exercises 195
Key to Exercises 197
Appendix 1 Term inology for Exhibitions 222
Appendix 2 Sample Writing 232
Appendix 3 FAQ(Frequent Asked Questions)about Trade Show 240
Bibliography 248