CHAPTER 1 Retailing 1
Background Case 1
Listening 2
Reading 5
Structure 8
Vocabulary 9
Comprehension 10
Translation 12
Speaking 13
Writing 14
Additional Reading 14
CHAPTER 2 Franchising 17
Background Case 17
Listening 18
Reading 21
Structure 24
Vocabulary 25
Comprehension 26
Translation 28
Speaking 29
Writing 30
Additional Reading 31
CHAPTER 3 Advertising 35
Background Case 35
Listening 36
Reading 40
Structure 42
Vocabulary 43
Comprehension 44
Translation 46
Speaking 48
Writing 49
Additional Reading 50
CHAPTER 4 Marketing 53
Background Case 53
Listening 54
Reading 57
Structure 59
Vocabulary 60
Comprehension 61
Translation 63
Speaking 64
Writing 64
Additional Reading 65
CHAPTER 5 Business Negotiations 69
Background Case 69
Listening 70
Reading 73
Structure 75
Vocabulary 76
Comprehension 77
Translation 79
Speaking 80
Writing 81
Additional Reading 82
CHAPTER 6 Logistics 85
Background Case 85
Listening 86
Reading 89
Structure 92
Vocabulary 93
Comprehension 94
Translation 96
Speaking 98
Writing 99
Additional Reading 100
CHAPTER 7 Outsourcing 103
Background Case 103
Listening 104
Reading 108
Structure 110
Vocabulary 111
Comprehension 112
Translation 114
Speaking 115
Writing 117
Additional Reading 117
CHAPTER 8 Quality Control 121
Background Case 121
Listening 122
Reading 125
Structure 127
Vocabulary 128
Comprehension 129
Translation 131
Speaking 132
Writing 133
Additional Reading 133
CHAPTER 9 Company Performance 137
Background Case 137
Listening 138
Reading 141
Structure 143
Vocabulary 144
Comprehension 145
Translation 147
Speaking 148
Writing 149
Additional Reading 149
CHAPTER 10 Customer Service 153
Background Case 153
Listening 154
Reading 156
Structure 160
Vocabulary 161
Comprehension 162
Translation 164
Speaking 165
Writing 166
Additional Reading 166
CHAPTER 11 Crisis Management 169
Background Case 169
Listening 170
Reading 174
Structure 176
Vocabulary 177
Comprehension 179
Translation 181
Speaking 182
Writing 183
Additional Reading 183
CHAPTER 12 Entrepreneurs 187
Background Case 187
Listening 188
Reading 191
Structure 194
Vocabulary 195
Comprehension 196
Translation 198
Speaking 199
Writing 200
Additional Reading 201