Unit 1 The Internet Basics 1
Lesson 1 The Basic Principal of E-mail 3
Vocabulary 5
Phrases 5
Notes 5
Grammar and Translation 6
Exercises 7
参考译文 8
Lesson 2 How was the Internet Invented 10
Vocabula 11
Phrases 12
Notes 12
Grammar and Translation 12
Exercises 13
参考译文 14
Lesson 3 Understanding the World Wide Web 16
Vocabula 19
Phrases 20
Notes 20
Grammar and Translation 20
Exercises 22
参考译文 23
Lesson 4 How does the Internet Work 26
Vocabula 30
Phrases 31
Notes 31
Grammar and Translation 32
Exercises 32
参考译文 34
Unit 2 Foundations of Electronic Commerce 39
Lesson 5 The Origins and Development of Electronic Commerce 41
Vocabulary 42
Phrases 43
Notes 43
Grammar and Translation 44
Exercises 45
参考译文 46
Lesson 6 Definitions of Electronic Commerce 47
Vocabulary 48
Phrases 49
Notes 49
Grammar and Translation 49
Exercises 50
参考译文 51
Lesson 7 The Technological Foundations of Electronic Commerce 52
Vocabulary 54
Phrases 54
Notes 54
Grammar and Translation 55
Exercises 56
参考译文 57
Lesson 8 Business Models of Electronic Commerce 58
Vocabulary 60
Phrases 61
Notes 61
Grammar and Translation 61
Exercises 62
参考译文 63
Unit 3 The Internet Marketing 67
Lesson 9 How to Start an Internet Marketing with Web 69
Vocabulary 70
Phrases 71
Notes 71
Grammar and Translation 72
Exercises 72
参考译文 73
Lesson 10 About E-marketing Strategies 74
Vocabulary 76
Phrases 76
Notes 77
Grammar and Translation 77
Exercises 79
参考译文 80
Lesson 11 The Method of Permission E-mail Marketing 81
Vocabulary 82
Phrases 83
Notes 83
Grammar and Translation 84
Exercises 85
参考译文 86
Lesson 12 What is Banner Ad 87
Vocabulary 89
Phrases 89
Notes 89
Grammar and Translation 90
Exercises 91
参考译文 92
Unit 4 The Internet Web Site 95
Lesson 13 How to Built a Website 97
Vocabulary 99
Phrases 100
Notes 100
Grammar and Translation 100
Exercises 102
参考译文 103
Lesson 14 Online Publishing， E-books and Blogging 105
Vocabulary 108
Phrases 109
Notes 109
Grammar and Translation 109
Exercises 110
参考译文 111
Lesson 15 The Promotion and Maintenance of a Website 113
Vocabulary 116
Phrases 116
Notes 116
Grammar and Translation 117
Exercises 118
参考译文 119
Lesson 16 It Takes More than Technology 121
Vocabulary 124
Phrases 124
Notes 125
Grammar and Translation 126
Exercises 127
参考译文 128
Unit 5 Enterprise E-commerce 131
Lesson 17 A Case of Business-to-Business EC 133
Vocabulary 135
Phrases 136
Notes 136
Grammar and Translation 137
Exercises 137
参考译文 139
Lesson 18 The Supply Chain and EDI 141
Vocabulary 144
Phrases 145
Notes 145
Grammar and Translation 146
Exercises 146
参考译文 147
Lesson 19 Logistics in E-commerce Age 150
Vocabulary 153
Phrases 154
Notes 154
Grammar and Translation 154
Exercises 155
参考译文 157
Lesson 20 What is ERP 159
Vocabulary 160
Phrases 161
Notes 161
Grammar and Translation 162
Exercises 163
参考译文 164
Unit 6 Security Technology of E-commerce 167
Lesson 21 Firewall 169
Vocabulary 171
Phrases 172
Notes 172
Grammar and Translation 172
Exercises 173
参考译文 174
Lesson 22 Security Schemes in Electronic Payment Systems 176
Vocabulary 180
Phrases 180
Notes 181
Grammar and Translation 181
Exercises 182
参考译文 183
Lesson 23 SSL Server Certificates 186
Vocabulary 189
Phrases 190
Notes 190
Grammar and Translation 190
Exercises 192
参考译文 193
Lesson 24 Secure Electronic Transaction （SET） 195
Vocabulary 197
Phrases 198
Notes 198
Grammar and Translation 199
Exercises 201
参考译文 202
Unit 7 E-commerce Law 205
Lesson 25 The ABC’s of Website Law 207
Vocabulary 212
Phrases 213
Notes 213
Grammar and Translation 213
Exercises 215
参考译文 216
Lesson 26 Electronic Signatures in Global and National Commerce Act 220
Vocabulary 224
Phrases 224
Notes 225
Grammar and Translation 225
Exercises 228
参考译文 229
Lesson 27 Tax Issues in Electronic Commerce 231
Vocabulary 234
Phrases 235
Notes 235
Grammar and Translation 236
Exercises 237
参考译文 238
模拟试题 241
参考答案 249
参考文献 251