《应用英语综合能力实训》PDF下载

  • 购买积分:13 如何计算积分?
  • 作  者:胡丽纯,夏宁满著
  • 出 版 社:杭州:浙江大学出版社
  • 出版年份:2010
  • ISBN:9787308070836
  • 页数:390 页
图书介绍:本教材将根据企业的要求,参照国外英语写作实例来编写每一章节。每个章节由案例分析、训练目标、训练要求组成,便于教师根据学生的实际情况循序渐进地培养学生的实用英语运用能力,可操作性强。十分适合高职高专院校英语专业的学生和其他英语爱好者的学习和使用。第一部分两个单元:英语听力和英语口语。其内容包括 1、日常英语;2、跨文交流;3、公关;4、商务谈判;5、商务会展。第二部分三个单元:个人事务写作训练、一般商务公文写作训练、商务事务写作训练。1、个人事务写作训练包括申请信、简历、名片等;2、一般商务公文写作训练包括申请书、建议书、报告、会议纪要通知、报告、便条、传真、电子邮件、备忘录、证明、产品说明书、议程、会议记录、图表、邀请函、海报等日常商务写作内容等;3、商务事务写作包括广告、建立业务关系、推销信、介绍信、投诉信、询盘、报盘、还盘、接受、支付条款、等商务往来信函等的写作。第三部分翻译包括口译和笔译。第四部分包括商务同声打字。

Part One Listening and SpeakingCHAPTER 1 Daily Life 3

Unit 1 Talking about the News 3

Unit 2 Talking about the Weather 6

Unit 3 Asking for Information 10

Unit 4 Making Appointments 14

Unit 5 Shopping 18

Unit 6 Small Talks 21

CHAPTER 2 Public Relations 26

Unit 1 Job Interview 26

Unit 2 Invitation 32

Unit 3 Introduction 38

Unit 4 Courtesy 43

Unit 5 Welcome Party 50

CHAPTER 3 Foreign Trade Affairs 55

Unit 1 Traveling by Air 55

Unit 2 Meeting Potential Customers 64

Unit 3 At the Hotel 70

Unit 4 At the Restaurant 78

Unit 5 Making Telephone Calls 84

Unit 6 Asking for Directions 91

Unit 7 Sightseeing 97

Unit 8 Drawing Up the Agenda 103

CHAPTER 4 Business Negotiation 111

Unit 1 Inquiries and Offers 111

Unit 2 Price 118

Unit 3 Terms of Payment 124

Unit 4 Shipment 130

Unit 5 Packing 135

Unit 6 Insurance 141

Unit 7 ComPlaints and Adjustments 146

Unit 8 Signing a Contract 153

CHAPTER 5 Trade Show 159

Part Two Writing 167

CHAPTER 1 Individual Paperwork 167

Unit 1 Résumé 167

Unit 2 Application 171

Unit 3 Cards 176

CHAPTER 2 General Business Paperwork 179

Unit 1 Notes 179

Unit 2 Notices 182

Unit 3 Reports 184

Unit 4 Secretary Documents—Invitation 187

Unit 5 Secretary Documents—Certificates 191

Unit 6 Secretary Documents—Thanks 194

Unit 7 Secretary Documents—Apologies 197

Unit 8 Secretary Documents—Memorandums(Memos) 200

Unit 9 Secretary Documents—Minutes 203

Unit 10 Secretary Documents—Graphics 207

CHAPTER 3 Foreign Trade Paperwork 210

Unit 1 Commercial Advertisements 210

Unit 2 Business Letters—Establishing Business Relations 213

Unit 3 Business Letters—Recommendations 217

Unit 4 Business Letters—Enquiries and Offers 220

Unit 5 Business Letters—Order Letters 224

Unit 6 Business Letters—Terms of Payment 227

Unit 7 Business Letters—Complaints and Adjustments 231

Part Three Interpretation 237

CHAPTER 1 Interpreting Interactive Conversations 237

Unit 1 Entertaining Customers(English-Chinese Interpretation) 237

Unit 2 Business Management(English-Chinese Interpretation) 243

Unit 3 A Wish to Invest (English-Chinese Interpretation) 249

U nit 4 Establishing a Joint Venture(English-Chinese Interpretation) 254

CHAPTER 2 Interpreting Ceremonial Speeches 260

Unit 1 Euro-Asian Cooperation(English-Chinese Interpretation) 260

Unit 2 An Opening Speech(English-Chinese Interpretation) 266

CHAPTER 3 Interpreting Informative Speeches 271

Unit 1 Restaurant Etiquette (English-Chinese Interpretation) 271

Unit 2 A Place to Stay(English-Chinese Interpretation) 277

Unit 3 The Information Age (English-Chinese Interpretation) 282

Unit 4 Bilateral Relations (English-Chinese Interpretation) 287

Unit 5 Traditional Holidays(Chinese-English Interpretation) 292

Unit 6 An Ambitious Conglomerate(Chinese-English Interpretation) 297

Unit 7 Acquiring a Second Culture(Chinese-English Interpretation) 302

Unit 8 On Culture Clashes(Chinese-English Interpretation) 307

CHAPTER 4 Interpreting Business Speeches 312

Unit 1 Risk Management(English-Chinese Interpretation) 312

Unit 2 Currency Policies(English-Chinese Interpretation) 317

Unit 3 Foreign Trade Reform (Chinese-English Interpretation) 322

Unit 4 The Growing Financial Industry(Chinese-English Interpretation) 327

Part Four Written TranslationCHAPTER 1 English-Chinese Translation 335

Unit 1 A Sales Report from LOUIS VUITTON 335

Unit 2 Cooperation between Visa International and People's Bank of China 340

CHAPTER 2 Chinese-English Translation 345

Unit 1 China International Consumer Goods Fair 345

Unit 2 Introduction of"Bird" 350

Part Five Business Audio TypingCHAPTER 1 Business Audio Typing 357

Unit 1 Memos and Notices 357

Unit 2 Business Letters 365

Unit 3 Minutes 375

Unit 4 Business Reports 382