Unit One Communication and Intercultural Communication 1
Reading 1 Communication 2
Reading 2 Communication in a Global Village 5
Reading 3 Intercultural Communication 9
Unit Two Culture and Language 17
Reading 1 Culture 19
Reading 2 The Iceberg Model of Culture 23
Reading 3 Coping with Cultural Differences 25
Reading 4 Culture Shock—New York City to Rural France 28
Reading 5 Culture and Language—Language Mirrors Values 30
Reading 6 Translation and Culture 33
Unit Three Verbal Communication 41
Reading 1 The Meaning in Words 43
Reading 2 The Cultural Connotation of Chinese Kinship Terms 49
Reading 3 How to Manage Verbal Intercultural Communication Effectively 55
Unit Four Nonverbal Communication 61
Reading 1 The Power of Nonverbal Communication 63
Reading 2 Body Language 66
Reading 3 How to Understand Monochronic and Polychronic Time to Improve Intemational Business Communications 67
Reading 4 How's Your Personal Distance—Watch This Space 69
Unit Five Communication Style—High and Low Context 79
Reading 1 General Introduction to High-context and Low-context Cultures 81
Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences 84
Reading 3 Chinese Communication Style 87
Unit Six Cultural Dimension 95
Reading 1 Hofstede's Five Cultural Dimensions 97
Reading 2 The Drawbacks of Applying the Hofstede Model 112
Unit Seven Managing Intercultural Conflicts 117
Reading 1 Conflict 119
Reading 2 Culture and Conflict 121
Reading 3 Destructive vs.Constructive Conflict 127
Unit Eight Intercultural Negotiation 135
Reading 1 Cross-Cultural Negotiations 137
Reading 2 Japanese Negotiation Style 141
Reading 3 The 36 Chinese Strategies Applied to Negotiation 143
Unit Nine Intercultural Management 153
Reading 1 Intercultural Management 156
Reading 2 Intercultural Synergy in Mergers ＆ Acquisitions 158
Reading 3 KFC and McDonald's—a Model of Blended Culture 159
Reading 4 The Art of Communication is the Language of Leadership 162
Unit Ten Understanding East and West Cultures and Their Behaviors 169
Reading 1 Japanese Culture 171
Reading 2 Key American Values 175
Reading 3 The Impact of Cultural Differences When Entering Chinese Market 180
Reading 4 Working with the French 183
Reading 5 India 185