Chapter1 The myth of epiphany 1
Chapter2 We understand the history of innovation 17
Chapter3 There is a method for innovation 35
Chapter4 People love new ideas 53
Chapter5 The lone inventor 69
Chapter6 Good ideas are hard to find 83
Chapter7 Your boss knows more about innovation than you 97
Chapter8 The best ideas win 111
Chapter9 Problems and solutions 127
Chapter10 Innovation is always good 139
Chapter11 Epilogue： Beyond hype and history 153
Chapter12 Creative thinking hacks 167
Chapter13 How to pitch an idea 175
Chapter14 How to stay motivated 187
Appendix Research and recommendations 193
Photo credits 205
Acknowledgments 207
How to help this book： A request from the author 211
About the author 213
Index 215