Contents 1
Chapter One An Introduction to Business Writing 1
1.1 Is Writing So Important for a Business Success? 1
1.2 What Knowledge of Writing Makes a Successful Businessperson? 1
1.3 General Writing Strategies 3
Chapter Two English Writing of Employment 8
Section One Business Writing 8
2.1 Introduction 8
2.2 Cover Letters 9
2.2.1 What Is a Cover Letter? 9
2.2.2 Five Things to Think About Before Writing 10
2.2.3 Anatomy of a Cover Letter 11
2.2.4 Ten Important Rules of Cover Letter Writing 12
2.2.5 Sample Cover Letters 13
2.3 Professional Resumes 16
2.3.1 Introduction to Professional Resumes 16
2.3.2 Sixteen Important Features of a Professional Resume 16
2.3.3 Sample Resumes 20
2.4 Thank You Letters 23
2.4.1 About Thank You Letters 23
2.4.2 Samples of Thank You Letters 24
Section Two Language Handbook 28
2.5 Using of Nouns 28
2.5.1 Definition of Noun 28
2.5.2 Classification of Nouns 28
2.5.3 Noun Usage 29
2.6.2 Different Writing Stages 31
2.6.1 The Writing Process 31
2.6 The Writing Process and Writer's Job 31
Section Three Writer's Workshop 31
2.6.3 Different Jobs of a Writer 32
Chapter Three Memorandums and Other Office Daily Routines 35
Section One Business Writing 35
3.1 Introduction 35
3.2 General Information and Samples of Office Daily Routines 35
3.2.1 Memos 35
3.2.2 Minutes 37
3.2.3 Schedules 39
3.2.4 Notices and Posters 41
3.2.5 Certificates 43
3.2.6 Letters of Introduction 45
3.2.7 Notes and Bills 46
3.3.1 Passive Tense 49
Section Two Language Handbook 49
3.3 Verb Tense 49
3.3.2 Changing Passive Voice to Active Voice 50
3.3.3 Thinks Actively 50
Section Three Writer's Workshop 51
3.4 Before Writing Strategy 51
3.4.1 Planning 51
3.4.2 Pre-writing with Outlines 52
Chapter Four Advertisements and Sales Promotion 54
Section One Business Writing 54
4.1 Introduction 54
4.2 General Information and Samples of Advertisements and Sales Promotion 54
4.2.1 Structure of Advertisements 54
4.2.2 Types of Writing 58
4.2.3 Verbal Characteristics of English Advertising 59
4.2.4 Features of Advertising Sentences 61
4.2.5 Rhetoric Features of Advertising English 63
Section Two Language Handbook 66
4.3 Subject-Verb Agreement 66
Section Three Writer's Workshop 68
4.4 How to Write a Five-paragraph Essay 68
Chapter Five Business Letters(Ⅰ) 71
Section One Business Writing 71
5.1 Introduction 71
5.2 General Information and Samples of Business Letters 71
5.2.1 Enquiries and Replies 71
5.2.2 Orders and Their Fulfillment 77
5.2.3 Payment 82
5.2.4 Shipment 85
Section Two Language Handbook 89
5.3 Punctuation Ⅰ:End Marks 89
5.3.1 Kinds of Punctuation Marks 89
5.3.2 End Marks 89
Section Three Writer's Workshop 92
5.4 Writing Strategies 92
5.4.1 Word Webs 92
5.4.2 Brainstorming 92
5.4.3 Charts and Diagrams 92
5.4.4 Peers as Partners 92
5.4.5 Self-evaluation 93
5.4.6 The Final Edit 93
5.4.7 The Evaluation Task 94
Chapter Six Business Letters(Ⅱ) 96
Section One Business Writing 96
6.1 Introduction 96
6.2 General Information and Samples of Business Letters 96
6.2.1 Complaints 96
6.2.2 Claims 99
6.2.3 Adjustments 101
Section Two Language Handbook 105
6.3 Punctuation Ⅱ:The Comma 105
Section Three Writer's Workshop 107
6.4 Sentence Combining 107
6.4.1 Joining Sentence Parts 107
6.4.3 Inserting Word Groups 108
6.4.2 Adding Words to Sentences 108
6.4.4 Showing Relationships 109
Chapter Seven Netiquette in Business Communication 111
Section One Business Writing 111
7.1 Introduction 111
7.2 Netiquette in Details 111
7.2.1 E-mail Etiquette 111
7.2.2 Etiquettes of Voice Mail and Answering Machine 118
7.2.3 Telephone Etiquette 119
7.2.4 Web Etiquette 119
Section Two Language Handbook 123
7.3 Punctuation Ⅲ:Usage of Other Punctuation Marks 123
7.3.1 Quotation Mark and Underlining 123
7.3.2 Semicolon 124
7.3.3 Colon 124
7.3.5 Apostrophe 125
7.3.4 Hyphen 125
Section Three Writer's Workshop 126
7.4 Sentence Structure 126
7.4.1 Understanding Simple Sentences 126
7.4.2 Creating Compound Sentences 127
7.4.3 Using Clauses to Create Complex Sentences 127
Chapter Eight Miscellaneous Business Social Correspondence(Ⅰ) 129
Section One Business Writing 129
8.1 Introduction 129
8.2 Styles of Business Social Correspondence 129
8.2.1 Block Form 129
8.2.2 Indented Form 130
8.2.3 Simplified Style Form 131
8.3.1 Letters of Praise and Appreciation 132
8.3 Business Social Correspondence in Details 132
8.3.2 Letters of Congratulations 133
8.3.3 Condolence Letters 134
8.3.4 Letters of Recommendation 136
Section Two Language Handbook 139
8.4 Writing Numbers 139
8.4.1 Numbers in Specific Situations 139
8.4.2 Notes on Usage 140
Section Three Writer's Workshop 141
8.5 Unity and Coherence 141
8.5.1 Unity 141
8.5.2 Coherence 142
9.2.1 Letters of Invitation 144
9.2 Business Social Correspondence in Details 144
Section One Business Writing 144
Chapter Nine Miscellaneous Business Social Correspondence(Ⅱ) 144
9.1 Introduction 144
9.2.2 Letters of Inquiry and Request 146
9.2.3 Letters of Requesting Appointment 147
9.2.4 Booking Tickets or a Hotel Room 148
9.2.5 Letters of Apologies 149
9.2.6 Letter of Thanks 151
9.2.7 Card Writing 152
Section Two Language Handbook 158
9.3 Using Short Words 158
9.3.1 Choosing Clear,Familiar Words 158
Section Three Writer's Workshop 159
9.4 Emphasizing Your Ideas 159
9.3.2 Using Shorter Verbs 159
Chapter Ten Business Speeches 162
Section One Business Writing 162
10.1 Basics of Public Speaking 162
10.2 Introduction of Business Speeches 162
10.3 Requirements of Different Business Speeches 163
10.4 Some Sample Speeches 165
Section Two Language Handbook 169
10.5 Avoiding Sexist Language in Business Writing 169
Section Three Writer's Workshop 170
10.6 Parallelism 170
10.6.1 Definition of Parallel Construction 170
10.6.2 Different Parallel Constructions 171
Section One Business Writing 173
11.1 What Is a Business Report? 173
Chapter Eleven Business Reports 173
11.2 Steps of Writing a Routine Business Report 174
11.2.1 Determine the Scope of the Report 174
11.2.2 Consider Your Audience 175
11.2.3 Gather Your Information 176
11.2.4 Analyze Your Information 176
11.2.5 Determine the Solution 177
11.2.6 Use Graphics and Illustrations 177
11.2.7 Organize Your Report 178
11.3 Elements of Effective Business Reports 179
11.3.1 Accuracy 179
11.3.2 Objective 180
11.4 Short Business Reports 181
11.5 A Standard Format of Long Business Reports 182
11.6 Samples of Business Reports 183
Section Two Language Handbook 190
11.7 Using Acronyms Correctly 190
Section Three Writer's Workshop 190
11.8 Descriptive Essays 190
11.8.1 Definition of Descriptive Essay 190
11.8.2 Tips for Writing Descriptive Essays 191
Chapter Twelve Technical Manuals and Instructions 192
Section One Business Writing 192
12.1 Introduction 192
12.2 General Information and Samples of Technical Manuals and Instructions 192
12.2.1 Technical Manual Writing 192
12.2.2 Technical Instruction Writing 195
Section Two Language Handbook 200
12.3 Using Effective Transitions 200
12.4 Narrative Essays 201
Section Three Writer's Workshop 201
Section One Business Writing 202
13.1 Introduction 202
13.1.1 What Is Contract? 202
13.1.2 What Is Agreement? 202
Chapter Thirteen Contracts and Agreements 202
13.1.3 Difference Between Contract and Agreement 203
13.2 General Information and Samples of Contracts and Agreements 203
13.2.1 Structure of Contract 203
13.2.2 Verbal Characteristics of Contracts and Agreements 204
Section Two Language Handbook 212
13.3 Using Modifiers Correctly 212
Section Three Writer's Workshop 215
13.4 How to Write a Persuasive Essay 215
14.1 Introduction of Modern Technology in Business Writing 217
Chapter Fourteen Modern Technology in Business Writing 217
Section One Business Writing 217
14.2 General Information of Modern Technology in Business Writing 218
14.2.1 Writing with Word Processing Software 218
14.2.2 Internet Research Guide 222
14.2.3 Some Other Frequently Used Software 224
Section Two Language Handbook 226
14.3 Avoiding Fragments and Run-ons 226
14.3.1 Sentence Fragments 227
14.3.2 Run-on Sentences 227
Section Three Writer's Workshop 228
14.4 Tips on Proofreading 228
Appendix A Business Writing Glossary 231
References 251