目录 1
前言 1
1．Forms of International Business 1
2．Changes in the Patterns of International Trade 15
3．Nontariff Barriers to Trade 27
4．Methods of Exporting 39
5．International Commercial Terms 50
6．Export Shipping and Insurance 63
7．Export Documentation 75
Revision Exe rcises(LL.1-7) 87
8．International Commercial Payments 94
9．Some Understanding of Countertrade 106
10．Some Methods for Selling Know-how 116
11．Transferring Technology to Developing Countries 127
12．U.S.High-technology Trade with China 137
13．Illinois Products Company:What Involvement in Foreign Markets? 148
14．East Asia's Export Push 159
Revision Exercises(LL.8-14) 170
15．International Trade in Services 178
16．Trends in Foreign Direct Investment 189
17．Types and Management Systems of 199
Joint Ventures 199
18．U.S.Direct Investment in China 212
19．Reforming China's Business Environment 222
20．How Unilever Is Making Its Investment Decisions? 234
21．Assessing International Market Opportunity 245
Revision Exercises(LL.1 5-21) 254
22．Selection of Overseas Markets 259
23．Export Pricing 270
24．International Advertising 281
25．What Is the Foreign Exchange Rate? 290
26．Functions of the Foreign Exchange Market 302
27．Theories of Exchange Rate Determination 313
28．The Role of the Eurocurrency Market 323
Revision Exercises(LL.22-28) 336
Index of New Words Phrases 346
Index of Proper Names 358
Index of Economic Terms Expressions 361