ContentsUnit 1 1
Part A Text 2
Text A Public Relations 2
Text B Disney Expands Its Product Mix 9
Part B Fast Reading 16
Unit 2 23
Part A Text 24
Text A Reflex Buying 24
Text B Her Choice 31
Part B Fast Reading 40
Unit 3 47
Text A Marketing Wizard 48
Part A Text 48
Text B Marge，a Top-notch Salesperson 56
Part B Fast Reading 63
Unit 4 71
Part A Text 72
Text A Eight Steps to Success in Negotiating 72
Text B Funds Find a Mutual Admiration Society 82
Part B Fast Reading 89
Unit 5 97
Part A Text 98
Text A Going Downmarket 98
Text B Getting a Grip on the Market 107
Part B Fast Reading 115
Test 1 123
Unit 6 133
Part A Text 134
Text A A Dragon Raises Its Head 134
Text B A Critical Eye on Shanghai 143
Part B Fast Reading 151
Unit 7 159
Part A Text 160
Text A H-Share Fever 160
Text B When It Pays to List at Home 169
Part B Fast Reading 177
Unit 8 185
Part A Text 186
Text A Window of Opportunity 186
Text B Mrs.Wang Gets a Taste for Credit 194
Part B Fast Reading 203
Unit 9 211
Part A Text 212
Text A China's Hi-tech Lure 212
Text B Small，Supple and Successful 220
Part B Fast Reading 229
Unit 10 237
Part A Text 238
Text A Currency Questions 238
Text B A Brave New World? 245
Part B Fast Reading 255
Test 2 263
Vocabulary 274
Key 285