BRIEF CONTENTS 2
SECTION ONE The World of Retailing 2
1. Introduction to the World of Retailing 2
2. Store-Based Retailing 28
3. Nonstore Retailing—Electronic Retailing and Catalogs 66
4. The Retail Customer 96
5. Customer Buying Behavior 120
SECTION TWO Retailing Strategy 160
6. Retail Market Strategy 160
7. Financial Strategy 196
8. Retail Locations 230
9. Site Selection 256
10. Organization Structure and Human Resource Management 284
11. Integrated Retail Logistics and Information Systems 314
12. Planning Merchandise Assortments 338
SECTION THREE Merchandise Management 338
13. Buying Systems 370
14. Buying Merchandise 402
15. Pricing 440
16. Retail Promotion Mix 472
SECTION FOUR Store Management 506
17. Managing the Store 506
18. Store Layout, Design, and Visual Merchandising 540
19. Customer Service 570
20. Retail Selling 600
SECTION FIVE Cases 628
SECTION SIX APpendixes 684
Appendix A: Careers in Retailing, A 684
Appendix B: Starting Your Own Retail Business, A-15 699
Appendix C: Starting a Franchise Business, A-28 712
GLOSSARY G 726