Business Letter-Writing Essential Qualities 1
Chapter One Business Letters 9
Section One The Structure and Layout of a Business Letter 9
Section Two Superscription 26
Section Three Dissimilarties in Letter Writing 32
Supplyment 33
Exercises 37
Chapter Two Establishing Business Relations 38
Specimen Letters—5 38
Supplyment 61
Exercises 64
Chapter Three Enquires 69
Specimen Letters—6 69
Supplyment 106
Exercises 114
Chapter Four Offers 120
Specimen Letters—6 120
Supplyment 143
Exercises 148
Chapter Five Counter—offers 154
Specimen Letters—7 154
Supplyment 172
Exercises 175
Chapter Six Conclusion of Business 182
Specimen Letters－8 182
Supplyment 198
Exercises 201
Chapter Seven Terms of Payment 206
Specimen Letters—8 206
Supplyment 220
Exercises 228
Chapter Eight Establisment of L／C and Amendment 233
Specimen Letters—5 233
Supplyment 242
Exercises 245
Chapter Nine Packing Shipping Marks and Shipment 251
Specimen Letters—10 251
Supplyment 273
Exercises 280
Chapter Ten Insurance 285
Specimen Letters—6 285
Supplyment 296
Exercises 300
Chapter Eleven Agency 304
Specimen Letters—5 304
Supplyment 318
Exercises 321
Chapter Twelve Complaints and Claims 324
Specimen Letters—8 324
Supplyment 342
Exercises 345
Chapter Thirteen Business Telegrams 353
Introduction 353
The Structure of Telegram 354
How to Draft and Translate the English Plain Language Telegrams 358
Rules for Simplifying Telegram Messages 362
Examples of Telegram Exchanged－7 368
Supplyment 372
Exercises 376
Chapter Fourteen Telexes 383
Introduction 383
The Structure of Telex 381
Differences Between Cables ＆ Telexses 386
Rules for Simplifying Words and Phrases Used in Telex Messages 387
Examples of Telex Exchanged—9 391
Supplyment 401
Exercises 439
Appendix L／C 444
Contract 453