Contents 1
Part Ⅰ 1
1 The Definition of Tourism 1
2 The Tourist Product 17
3 The Development of Mass Tourism 31
4 Why People Travel？ 46
5 The Tourism Industry 62
6 The Airline Industry 78
7 Airports：More Than a Take-off Point 93
8 The Pleasure of Cruising 106
9 The Car Rental Business 119
10 The Motorcoach Tour 133
11 Package Tour Operations 146
12 Retail Travel Agency Operations 160
13 Establishment of a Travel Agency 175
14 The Hotel Industry 188
15 The International Hotel Chains 203
16 Tourist Shopping 217
17 The Incentive Travel Programs 233
18 The Business of Convention Travel 245
19 The Social Impact of Tourism 258
20 Growth of Tourism：How Can the Environment Cope？ 274
21 Thomas Cook—A Pioneer 297
Unit 297
Glossary of Part Ⅰ 297
Part Ⅱ 297
22 The Tourist Experience 315
23 The Challenge of Competition in the Hotel Industry 332
24 Have You Any Complaints？ 348
25 Ancillary Services 364
26 Weather and Tourism 379
27 Timesharing 393
28 Do You Have a Special Resource？ 408
29 Drawing the Destination Dollar 423
30 Tourism Marketing 438
31 “Off-peak”Tourism Operation 451
32 Theme Parks 466
33 Public Relations 481
34 Computer Service in Hotel 497
35 The Tourist Service Trade 511
36 Trends in Tourism 526
37 The Law and the Travel Industry 541
38 Ten Tips On Human Relations 554
39 Problems of Cultural Communication in Tourist Activities 570
40 Tourism and Sustainable Development 586