Unit One The Nature of Business 1
Unit Two The Circumstances of Business 13
Unit Three Global Marketing 25
Unit Four Entrepreneurs 37
Unit Five Brand War 48
Unit Six Products and Prices 60
Unit Seven Sales Techniques 73
Unit Eight Shipment and Insurance 84
Unit Nine Negotiation and Signature 95
Unit Ten Trade Finance 107
Unit Eleven The Customs Declaration 118
Unit Twelve Electronic Business 130
Unit Thirteen Business Management 139
Unit Fourteen Team Building 149
Appendix UCP 600(Published in 2007) 162
Keys to the Units 189
References 195