第一册 2
Unit One Business Leaders 2
Unit Two Becoming Persuasive 8
Unit Three Integrity in Business 14
Unit Four Motivating Employees 21
Unit Five Team Building 26
Unit Six The Art of Layoff 31
Unit Seven Stress Management 37
Unit Eight Online Shopping 43
Unit Nine Building Customer Loyalty 49
Unit Ten Cause Marketing 54
Unit Eleven Corporate Espionage 61
Unit Twelve Global Crisis 68
第二册 76
Unit One Money 76
Unit Two Public Relations 84
Unit Three Personal Finance 90
Unit Four Business Etiquette 95
Unit Five Building Brand 100
Unit Six Concept of Management 104
Unit Seven Globalization 110
Unit Eight E-Marketing 115
Unit Nine Communication 120
Unit Ten Employee Management 124
Unit Eleven Career Guidance 130
Unit Twelve Expert Economist 137