Chapter 1 International Trade 1
Section A Introduction 1
Section B Barriers to International Trade 5
Section C The World Trade Organization 7
Chapter 2 International Marketing 10
Section A Introduction 10
Section B The Product Life Cycle 14
Section C The Pricing Process 17
Chapter 3 International Law and Practices 21
Section A Introduction 21
Section B Introduction to the Law of WTO 26
Section C International Chamber of Commerce 30
Chapter 4 International Tourism 34
Section A Introduction 34
Section B Tourism Can Play a Key Role in Stimulus Programs 39
Section C The International Tourism Partnership 41
Chapter 5 International Transportation 60
Section A Introduction 60
Section B Functions of Transportation 65
Section C The International Transportation Management Association 68
Chapter 6 International Business Writing 80
Section A Introduction 80
Section B Writing Principles of the Business Letter 84
Section C Letters for Establishing Business Relations 87
Chapter 7 Contract 90
Section A Introduction 90
Section B Some Circumstances of Setting a Contract 95
Section C Contractual Theory 99
Chapter 8 International Tendering 118
Section A Introduction 118
Section B Bidding 125
Section C Legal Liability 128
Chapter 9 International Investment 130
Section A Introduction 130
Section B Investment Risk 135
Section C Investment Management 137
Chapter 10 International Monetary System 152
Section A Introduction 152
Section B International Monetary Fund 160
Section C The European Monetary System 175
Chapter 11 Electronic Commerce 181
Section A Introduction 181
Section B Introduction of Credit Cards 188
Section C The Main Instruments of Electronic Commerce 206
Chapter 12 International Banking Business 214
Section A Introduction 214
Section B Risk Management 220
Section C Balance Sheet 223
附录一 常用商务英语名词缩略语及其英汉对照 232
附录二 常用贸易术语英汉对照 236
附录三 参考译文 251
附录四 习题参考答案 283
参考文献 300