Unit One The World of International Trade 1
Unit Two Foreign Exchange 29
Unit Three Forms of International Business Activity 46
Unit Four A Basic Export-Import Transaction 66
Unit Five Factors that Impede and Facilitate Trade 102
Unit Six Developing Marketing Mixes for Target Markets 136
Unit Seven The Promotional Mix 153
Unit Eight Corporation 176
Unit Nine Licensing 204
Unit Ten Regional Economic Integration 230
Unit Eleven Individual and Corporate Income Taxes 262
Unit Twelve Types of Business Insurance 287
Unit Thirteen Credit Controller 308
Unit Fourteen Securities and Futures Markets 339
Supplementary Materials 366
一、Form and Notification of Credits 366
二、Business Letters（Ⅰ）：The Form of the Letter 379
三、Business Letters（Ⅱ）：The Language of the Letter 392
四、Business Letters（Ⅲ）：Replies to Business Letters 400
五、Taxation（Ⅰ）：Introduction 410
六、Taxation（Ⅱ）：How Are Taxes Administered? 418