第一章 IT业公司管理：信息化时代的脉动CASE 1:Doing well by being rather nice 3
CASE 2:Yin and Yang 15
CASE 3:Bold fusion 22
CASE 4:Google's guru of giving 30
CASE 5:Now services 38
CASE 6:Take two 43
CASE 7:The meaning of Bill Gates 53
第二章 娱乐业公司管理：梦幻般身心的狂野CASE 1:Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park 67
CASE 2:The anti-mogul Jeff Bewkes,the next boss of Time Warner,is likely to break up the company 74
CASE 3:That's not a11,folks—A fallen German media mogul wants to be a player again 81
CASE 4:Pointing to the exit,again—Sumner Redstone asserts himself 88
CASE 5:Roll up,roll up—The theme-park industry is working hard to find new sources of growth 93
CASE 6:Business television—A new business channel takes on General Electric's CNBC 97
第三章 电子业公司管理：数字里演绎的神话CASE 1:Putting the i into HP 105
CASE 2:Inside Intel 116
CASE 3:Beyond blue 130
CASE 4:The Samsung way 145
CASE 5:Return to founder 157
CASE 6:Good-bye Moto 163
第四章 汽车业公司管理：飞腾在速度的边缘CASE 1:Why Toyota is afraid ofbeing number one 171
CASE 2:A costly distraction 183
CASE 3:The challengers 188
CASE 4:Looking for a star turn 204
CASE 5:Maximum Bob 209
第五章 零售业公司管理：歆享于时尚的前沿CASE 1:Crossroads 219
CASE 2:Unshackling the chain stores 226
CASE 3:Always low prices 231
第六章 消费业公司管理：潮流中探寻的奢华CASE 1:P&G:new and improved 239
CASE 2:Unilever and emerging markets 257
CASE 3:Queen of Pop 271