Unit1 Preparation for Exhibition（展前） 3
Lesson One Brief Introductio to Conventions and Exhibitions 3
Section One：Lead in 3
Section Two：Speak and Act 4
Section Three：Intensive Reading 8
Section Four：Read M ore 12
Lesson Two Planning the Exhibi tion 13
Section One：Lead in 13
Section Two：Speak and Act 14
Section Three：Intensive Reading 18
Section Four：Read More 22
Lesson Three Exhibition Marketing 23
Section One：Lead in 23
Section Two：Speak and Act 24
Section Three：Intensive Reading 28
Section Four：Read More 32
Lesson Four Invitatio 34
Section One：Lead in 34
Section Two：Speak and Act 35
Section Three：Intensive Reading 40
Section Four：Read More 43
Unit2 At the Exhibition（展中） 47
Lesson One Receiving Clients 47
Section One：Lead in 47
Section Two：Speak and Act 48
Section Three：Intensive Reading 52
Section Four：Read More 56
Lesson Two Sales Presentation 57
Section One：Lead in 57
Section Two：Speak and Act 58
Section Three：Intensive Reading 63
Section Four：Read More 67
Lesson Three Business Negotiation 68
Section One：Lead in 68
Section Two：Speak and Act 68
Section Three：Intensive Reading 74
Section Four：Read More 77
Lesson Four Signing a Contract 78
Section One：Lead in 78
Section Two：Speak and Act 79
Section Three：Intensive Reading 83
Section Four：Read More 86
Lesson Five Organizing Activities 87
Section One：Lead in 87
Section Two：Speak and Act 87
Section Three：Intensive Reading 92
Section Four：Read More 95
Unit3 Exhibition Follow-Up（展后） 99
Lesson One Follow-up Businesses 99
Section One：Lead in 99
Section Two：Speak and Act 100
Section Three：Intensive Reading 103
Section Four：Read More 106
Lesson Two Exhibition Results Analysis 108
Section One：Lead in 108
Section Two：Speak and Act 108
Section Three：Intensive Reading 112
Section Four：Read More 116
Unit4 Convention（会议） 121
Lesson One Booking a Meeting 121
Section One：Lead in 121
Section Two：Speak and Act 121
Section Three：Intensive Reading 125
Section Four：Read More 130
Lesson Two Preparation for International Convention 132
Section One：Lead in 132
Section Two：Speak and Act 133
Section Three：Intensive Reading 137
Section Four：Read More 141
Lesson Three Opening and Closing Ceremony 143
Section One：Lead in 143
Section Two：Speak and Act 144
Section Three：Intensive Reading 148
Section Four：Read More 151
Lesson Four Notice 153
Section One：Lead in 153
Section Two：Speak and Act 154
Section Three：Intensive Reading 157
Section Four：Read More 160
附录1 主要国际会议、展览行业组织 162
附录2 会展词汇与术语 164
主要参考文献 172
练习参考答案 174