Research on Decision Making of Product Elimination:An Empirical Study Based on Cox Survival Model&Zhou Jing Li Ji Jiang Minghua 1
An Exploratory Research on Fellow Customer's Reaction to Customer Misbehavior&Fei Xianzheng Xiao Shengnan 13
Can I Buy Love：Effects of Mate Attraction Goal on Female's Conspicuous Consumption Tendency&Yuan Shaofeng Zheng Yuhuang Li Baoku 39
Consumer Evaluations of Convergent Products:A Study from the Viewpoint of Information Processing Style&Chang Ju-Hui Zhang Hongxia Lei Jing(Jill) 56
The Impact of Online Word-of-Mouth Dissemination on the Oligarch Seller's Pricing Strategy&Zhang Mingxi Lei Ming Zheng Xiaona 71
The Cross-culture Difference of Negative Spillover Effect Investigation:Based on the Self-construal Theory&Tian Yang Huang Yunhui Wang Haizhong He Liu 90
Customer Engagement:Psychological Antecedentsand its Effect on Customer Loyalty&Han Xiaoyun Yu Cezheng 99
Are Online Product Reviews Credible:The Deviation and Correction of Online Product Reviews'Distribution&Li Yujie Liao Chenglin Li Yi Fu Hongyong 111
An Empirical Study of Consumer's Trade-Ins Behavior Based on Theories of Behavioral Economics&Weng Zhigang Gong Wuxiu Song Lizhen Zha ng Yifei 126