Unit One Layout of Business Letter 1
背景介绍 2
情景模拟 2
内容简介 5
The Structure and Format of Business Letters 6
Principles of Business Letter Writing 11
Specimen Letter 14
The Formats of a Business Letter 15
Addressing Envelopes 16
Specimen Envelop 17
Vocabulary 17
Notes 19
Phrases and Expressions 19
Exercises 20
Unit Two Establishing Business Relation 22
背景介绍 23
情景模拟 24
内容简介 26
Specimen Letters 28
Vocabulary 34
Phrases and Expressions 36
Notes 36
Related Words and Phrases 37
Reference Expressions 37
Words and Phrases Power Development 38
Exercises 39
Unit Three Enquiries and Replies 44
背景介绍 45
情景模拟 45
内容简介 47
Specimen Letters 49
Vocabulary 52
Phrases and Expressions 53
Notes 54
Related Words and Phrases 54
Reference Expressions 54
Words and Phrases Power Development 55
Exercises 55
Unit Four Offers and Counter-offer 60
背景介绍 61
情景模拟 61
内容简介 64
Specimen Letters 65
Vocabulary 70
Phrases and Expressions 71
Notes 71
Related Words and Phrases 72
Reference Expressions 72
Words and Phrases Power Development 73
Exercises 73
Unit Five Sales Promotion 78
背景介绍 79
情景模拟 79
内容简介 81
Specimen Letters 82
Vocabulary 84
Phrases and Expressions 84
Notes 85
Related Words and Phrases 85
Reference Expressions 85
Words and Phrases Power Development 85
Exercises 86
Unit Six Orders and Acknowledgements 90
背景介绍 91
情景模拟 92
内容简介 94
Specimen Letters 96
Vocabulary 98
Notes 100
Related Words and Phrases 101
Exercises 103
Unit Seven Packing and Transportation 106
背景介绍 107
情景模拟 107
内容简介 109
Example(Packing List) 111
Specimen Letters 112
Vocabulary 116
Phrases and Expressions 117
Notes 118
Related Words and Phrases 118
Reference Expressions 119
Words and Phrases Power Development 119
Exercises 121
Unit Eight Terms of Payment 126
背景介绍 127
情景模拟 128
内容简介 130
Specimen Letters 132
Vocabulary 135
Phrases and Expressions 137
Notes 137
Related Words and Phrases 138
Reference Expressions 140
Words and Phrases Power Development 140
Exercises 141
Unit Nine Establishment,Amendment and Extension of an L/C 146
背景介绍 147
情景模拟 147
内容简介 150
Specimen Letters 151
Vocabulary 154
Phrases and Expressions 155
Notes 155
Related Words and Phrases 156
Reference Expressions 156
Words and Phrases Power Development 158
Exercises 158
Unit Ten Insurance 163
背景介绍 164
情景模拟 164
内容简介 167
Specimen Letters 170
Vocabulary 174
Phrases and Expressions 175
Notes 176
Related Words and Phrases 177
Reference Expressions 177
Words and Phrases Power Development 178
Exercises 178
Unit Eleven Agency 183
背景介绍 184
情景模拟 185
内容简介 187
Specimen Letters 189
Words and Expressions 193
Notes 194
Phrases and Expressions 194
Reference Expressions 195
Words and Phrases Power Development 196
Exercises 196
Unit Twelve Complaints and Adjustments 201
背景介绍 202
情景模拟 203
内容简介 205
Specimen Letters 207
Vocabulary 211
Phrases and Expressions 213
Notes 213
Related Words and Phrases 213
Reference Expressions 214
Words and Phrases Power Development 215
Exercises 216
Unit Thirteen Electronic Correspondence 221
背景介绍 222
情景模拟 223
内容简介 225
Appendix for Plain Language Telegram Exchanged 238
Vocabulary 240
Phrases and Expressions 242
Notes 242
Related Words and Phrases 243
Words and Phrases Power Development 243
Exercises 244
Unit Fourteen Forms of Trade 248
背景介绍 249
情景模拟 249
内容简介 252
Specimen Letters 254
Vocabulary 257
Phrases and Expressions 258
Notes 258
Related Words and Phrases 259
Reference Expressions 259
Words and Phrases Power Development 260
Exercises 261
References 267