Unit 1 Motivations to Go Abroad 1
Section One:Business Communications 1
Section Two:Text 2
Section Three:Exercises 12
Section Four:Biz Fueling Station 15
Section Fiue:Business Reading 16
Unit 2 International Market Research 21
Section One:Business Communications 21
Section Two:Text 22
Section Three:Exercises 30
Section Four:Biz Fueling Station 33
Section Five:Business Reading 35
Unit 3 Determining Research Objectives 41
Section One:Business Communications 41
Section Two:Text 42
Section Three:Exercises 50
Section Four:Biz Fueling Station 53
Section Five:Business Reading 55
Unit 4 What Is Marketing 60
Section One:Business Communications 60
Section Two:Text 61
Section Three:Exercises 71
Section Four:Biz Fueling Station 75
Section Five:Business Reading 76
UsUnit 5 The Marketing Process 83
Section One:Business Communications 83
Section Two:Text 84
Section Three:Exercises 94
Section Four:Biz Fueling Station 97
Section Five:Business Reading 98
Unit 6 Target Market Selection 105
Section One:Business Communications 105
Section Two:Text 106
Section Three:Exercises 114
Section Four:Biz Fueling Station 118
Section Five:Business Reading 119
Unit 7 Marketing in the 21st Century 125
Section One:Business Communications 125
Section Two:Text 127
Section Three:Exercises 134
Section Four:Biz Fueling Station 138
Section Five:Business Reading 139
Unit 8 Business Negotiation 147
Section One:Business Communications 147
Section Two:Text 148
Section Three:Exercises 156
Section Four:Biz Fueling Station 160
Section Five:Business Reading 161
Unit 9 Establishment of Contract 166
Section One:Business Communications 166
Section Two:Text 167
Section Three:Exercises 175
Section Four:Biz Fueling Station 178
Section Five:Business Reading 180
KEY TO EXERCISES 185
附录一 全国国际商务英语考试（二级）大纲 214
附录二 全国国际商务英语考试（二级）样题 218
附录三 全国国际商务英语考试（二级）口试样卷 233
附录四 全国国际商务英语考试（二级）样题参考答案 235
附录五 全国国际商务英语考试（二级）样题听力原文 237