Part One Book Publishing 3
Chapter 1 General Considerations and the Earliest Book Form in Europe 3
Section A General Considerations 3
Section B The Earliest Book Form in Europe 16
Chapter 2 Ancient Greco-Roman Publishing 28
Section A Alexandria Library 28
Section B The Destruction of the World’s Ancient Literature 44
Chapter 3 Books in Ancient Greek， Roman and the Early Christian Era 57
Section A Greek and Roman in Classical Antiquity 57
Section B Books in the Early Christian Era 71
Chapter 4 The Medieval Books and Early Printing 83
Section A The Medieval Books 83
Section B Early Printing： 1450—1550 98
Chapter 5 Book Publishing in Europe and America from 1550—1800 115
Section A Book Publishing in Britain from 1550—1800 115
Section B Book Publishing in Other Continental Countries and America 131
Chapter 6 US Publishing （Colonial Times Present） 146
Section A US Publishing from the Colonial Times to 1900：Beginnings 146
Section B US Publishing from 1900 to the End of the 20th Century： Going Commercial 161
Part Two Magazine Publishing 177
Chapter 7 Magazine Publishing from the 17th Century to the 19th Century 177
Section A Magazine Publishing in the 17th and 18th Centuries 177
Section B Some Magazines in the 19th Century 194
Chapter 8 Magazine Publishing in the 20th Century 210
Section A Scholarly， Cultural and Literary Magazines 210
Section B The Advertising Revolution in Popular Magazines 225
Part Three Newspaper Publishing 239
Chapter 9 Western Newspapers in the Middle Ages and 19th Century 239
Section A News Publishing in Medieval Europe 239
Section B Growth of the Newspaper Business in the 19th Century 252
Chapter 10 Western NewspaPer Development in the 20th Century 268
Section A Era of the Popular Press 268
Section B Newspapers in Modern Era 284
阅读理解参考答案 297